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  3. /Email Marketing

A Complete Guide to Email Marketing Campaigns

Leading Edge Psychology & Strategy

Created byJoeel and Natalie Rivera
IntermediateUpdated Oct 30, 2019

What You'll Learn

  • check_circleDesign email campaigns, autoresponders sequences, and marketing automation that convert to sales over and over again.
  • check_circleCreate landing pages and lead magnets that generate leads for you on autopilot
  • check_circleUse the little-known subject line type that gets more opens, clicks, and SALES than any other kind. (PLUS the formula on how to write them)
  • check_circleUse the weird “lightbulb moment” email (understand this one strategy and you’ll be able to create virtual money-machines on demand)
  • check_circleSend your emails on the best time and day of the week and generates floods of sales
  • check_circleUse the rarely used email strategy that gets your audience to practically write your emails for you

About This Course

Transform your business through the power of email marketing and digital marketing—without the overwhelm. These terms can often feel intimidating, but this course breaks them down into simple, actionable steps. Whether you're new to marketing or looking to improve your current approach, you'll gain the confidence and know-how to launch campaigns that truly connect with your audience.

With a clear, step-by-step guide, you’ll learn proven strategies for building your list, crafting compelling messages, and optimizing your campaigns for results. This course is designed to empower business owners and marketers to take control of their digital presence and turn clicks into loyal customers.

Course Content

10 activities • 64 videos • duration: 5h 7m

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What is Email Marketing?-Part16 videos • 26 min
  • videocamGetting Started with Email Marketing and Digital Marketing
    Duration 4:37
  • videocamWhy Email Marketing and Digital Marketing, and the Psychology Behind It, Matters
    Duration 5:22
  • videocam 3 Core Elements of Email Marketing and Digital Marketing
    Duration 2:28
  • videocamUse the 5 Principles of Persuasion So You Never Have to Hard-Sell Anything
    Duration 7:34
  • videocamConverting Customers with Email Marketing and Digital Marketing
    Duration 2:59
  • videocamCreating Raving Fans
    Duration 3:16
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Marketing Psychology : Getting Inside Your Customer's Mind-Part18 videos • 52 min
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Lead Generation Using Landing Pages and Lead Magnets-Part19 videos • 51 min
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Driving Traffic to Your Landing Pages in Email Marketing & Digital Marketing-Part15 videos • 24 min
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Email Marketing & Digital Marketing : The Technology-Part14 videos • 21 min
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Designing an Email Campaign 1: Nurturing Leads-Part117 videos • 1.1 hours
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Designing an Email Campaign 2: Persuasion-Part15 videos • 36 min
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Building a Profitable Email Marketing and Digital Marketing Campaign-Part15 videos • 13 min
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Crafting Emails that Get Opened-Part14 videos • 12 min
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Wrap-Up-Part11 videos • 2 min

Your Instructor

Joeel and Natalie Rivera

professional speakers, trainers, and coaches

menu_book9 courses
star243 reviews

Joeel and Natalie Rivera are professional speakers, trainers, and coaches. Their mission is to provide tools that empower people to ignite their dreams, unleash their potential and fulfill their purpose. Through their company, Transformation Services, Inc., they provide digital content publishing, online courses, and life coach training programs that act as a catalyst for personal empowerment. Joeel is a former psychology professor with a Master’s Degree in Counseling and Education and is currently completing his dissertation for his Ph.D. in Psychology, with an emphasis on happiness. Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, life coaches, and individuals how to master the power of their mind and create their destiny. They are serial entrepreneurs who challenge and inspire others to take their power back through self-employment as INDIEpreneurs, (self-employed freedom junkies). Between the two of them, they’ve started over a dozen businesses, from photography to a non-profit teen coaching center, and from an import business to a holistic virtual office. They became INFOpreneurs in 2014 when they fully transitioned their print magazine into digital format because they found they could reach an exponential, worldwide market at a fraction of the time and cost. They closed their physical offices and began converting their in-person workshops and speeches into information products and online courses. Then, in 2015 they received a proverbial “kick in the pants” to go “all-in” when Joeel fell ill after traveling overseas. Unable to leave the house, they continued reach and inspire their market by creating 50 online courses in only 2 years, including digitizing their popular life coach training programs and certifications. Today, they have served 300,000+ students from 195 countries. Visit http://www.transformationacademy.com

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

5.0 out of 5
Student's Choice
3 reviews
  • MW
    Margot W.
    starstarstarstarstar

    great ideas

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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