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Advance SEO Techniques and Schema Markup

Increase Organic Site Traffic From Google Using The Latest Advanced SEO Techniques & Schema Markup

Created byJim Bruce
IntermediateUpdated Nov 25, 2019

What You'll Learn

  • check_circleApply SEO techniques in real time using a live website case study.
  • check_circleIdentify common causes of declining search rankings and how to fix them.
  • check_circleUse essential SEO tools to implement and track optimization strategies.
  • check_circleUnderstand the impact of Google algorithm changes through real-world testing.

About This Course

Unlike many SEO courses that focus solely on theory, this hands-on course takes a practical, case-study approach to search engine optimization. You'll follow a real website that has lost ranking and traffic over time and watch, step-by-step, how SEO strategies are applied in real time to regain visibility. Each video lecture demonstrates the actual implementation of on-page, technical, and content-based improvements—using real tools and measurable results.

Ideal for marketers, content creators, and business owners, this course bridges the gap between theory and practice, offering a rare look at how SEO strategies work (or don’t) when applied to a live site. You’ll gain the insight and confidence needed to optimize your own site with a realistic understanding of how Google’s evolving algorithm can impact your rankings.

Course Content

1 activity • 13 videos • duration: 50m

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Section 113 videos • 50 min
  • videocamVideo 1 - Intro and Technical SEO
    Duration 5:22
  • videocamVideo 2 - Choosing The Right Keywords
    Duration 4:06
  • videocamVideo 3 - Keyword Integration
    Duration 5:09
  • videocamVideo 4 - The SEO Value Of Page Menus
    Duration 3:22
  • videocamVideo 5 - Introduction To Google Schema Markup
    Duration 4:38
  • videocamVideo 6 - Schema Markup - Blogposting, Video and Audio
    Duration 3:57
  • videocamVideo 7 - Schema Markup - Creating Min-FAQs
    Duration 4:09
  • videocamVideo 8 - Site Trust and Authority
    Duration 2:23
  • videocamVideo 9 - Adding A 'Useful Links' Section
    Duration 3:30
  • videocamVideo 10 - Internal Linking For SEO
    Duration 5:19
  • videocamVideo 11 - How To Remove & Combine Low-Value 'Orphan' Pages
    Duration 3:53
  • videocamVideo 12 - How To Rank Images
    Duration 2:57
  • videocamVideo 13 - Course Conclusion
    Duration 2:01

Your Instructor

Jim Bruce

Engineer and Educator

menu_book3 courses
star29 reviews

Qualified in Engineering, IT, and Education, Jim Bruce has created and led teams in the automotive(US), engineering/construction (UK) and service industries (EU).

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5 out of 5
Student's Choice
15 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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