In this course, you will learn how to handle tough client objections along with understanding the decision making process of your clients.

Newly Updated An accountant's negotiation skills can make the difference in receiving the deserved fees or constantly discounting rates to win business. In this course, you will learn two of the most important advanced strategies of negotiation:
Field of Study: Communications and Marketing
4 activities • 9 videos • duration: 1h 6m

CPA and Sales Evangelist
Ty is a CPA with almost 20 years of experience in both public accounting and sales. Ty worked as an accountant at firms ranging from small to large prior to moving into the accounting technology sector successfully building sales training programs for both Wolters Kluwer and Bloomberg BNA. Working in different areas of the accounting industry, Ty recognized that sales and business development skills are a necessary part of the job of a CPA, but also the most underserved in terms of skill development and training. Ty’s passion is to provide the tools necessary for accountants to not only be successful, but also enjoy business development. Ty has a Bachelor’s degree in Accountancy from Transylvania University in Lexington, KY.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
Long for the amount of content
While heavily sales oriented, it is presented in a way that I can see the processes being useful for me as an independent consultant as well. There are times that I have to sell my solutions or even myself and services. The presenter is straight forward and presents in a very relatable way.
It was new for me and frankly speaking I will have to revisit the subject to learn more for it appears to be very practical.
I enjoyed the course content but the transition from section to section was not very good.