Stop wasting time on unqualified leads and discover the exact framework to define your target audience, elevate your messaging, and consistently land premium clients.
Discover the Power of Behavioral Customer Profiling.
You hear a lot about the demographics of a customer persona: location, age, job, marital status, and even buying patterns and pressures.
Yet you also hear about how buying is, ultimately, an emotional decision.
Maybe your ideal client is much more about personality fit, good communication, and similar attitudes than about demographics.
When I think of a customer profile, I think of 'Customer Context': the environment in which your customer lives, works, and most importantly, makes decisions.
Go beyond demographics and uncover the underlying motivations that drive purchasing decisions. By understanding your customers' values, attitudes, and pain points, you'll be able to:
Enroll today and learn the art of behavioral customer profiling.
Learn how to define what your clients want, what they need, and what they do or worry about that they may not be telling you.
Unlock the secrets to increased sales, improved customer satisfaction, and long-term business success. You too can share this student's opinion that the course is "super amazing; it changed my perspective!"
Business Process is Business Success
I’m Rebecca G Brizi, a business consultant, avid reader, and dedicated drinker of coffee. Mainly, I’m a strong believer in how systems and plans make you better at your job. When you don’t have to worry about “what comes next,” you can use all your energy to grow your business. My courses are built on the same frameworks I use with my consulting clients and in my own business, so everything is practical, tested, and designed to be implemented right away. You’ll find courses for small businesses, managers, team leaders and other professionals—covering topics like productivity, business communication, effective meetings, and clear decision-making. I spent eleven years in a software company, joining at the startup phase and helping lead a product shift, a new market entry, and the launch of a U.S. subsidiary that generated more than 45% of business growth (by volume and value) within three years. Most importantly, I saw first-hand how good strategy—aligning goals, plans, people, and resources—translates into sustainable growth. Since 2017, I’ve been a freelance consultant, providing consulting, training, and actionable plans for small and medium-sized businesses that are establishing their market or pursuing new growth. If you want clear, step‑by‑step ways to run your business like a CEO, these courses are for you.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
