The course ends with a discussion of the emotional triggers that need to be controlled to reap superior returns.

The course begins by introducing key behavioral science concepts that provide an alternative to Modern Portfolio Theory for understanding and investing in financial markets. How our brains drive behavior is explored, along with the consequences of Thinking, Fast and Slow, as introduced by Daniel Kahneman in his 2013 book.
The most important cognitive errors made by investors are described, as well as how one can avoid them. The eight foundational concepts critical for becoming a successful behavioral investor are provided. Behavioral price opportunities are common, and the behavioral proxies for identifying them in selecting the best active equity funds, the best stocks, and the best equity markets are explained.
Active Equity Opportunity is presented as a way to identify the market environments most conducive to stock-picking success. The course ends with a discussion of the emotional triggers that need to be controlled to reap superior returns.

Phd, CEO and Chief Investment Officer
C. Thomas Howard, PhD is the CEO and Chief Investment Officer of AthenaInvest. Dr. Howard oversees Athena’s ongoing research which has led to a number of patents, industry publications and conference presentations. He is a Professor Emeritus at the Reiman School of Finance, Daniels College of Business, University of Denver where he taught courses and published articles for over 30 years in the areas of investment management and international finance. Professor Howard’s thought leadership in Behavioral Portfolio Management has generated significant interest across the country with record downloads of his "Behavioral Portfolio Management" white paper. Articles by Dr. Howard have been among the most widely read on sites such as AdvisorPerspectives.com, CFAInstitute.org and FAmag.com. He is regularly invited to speak on applying behavioral finance at financial advisor and investment manager conferences throughout the US and Canada. Dr. Howard holds a BS in mechanical engineering from the University of Idaho, an MS in management science from Oregon State University, and a PhD in finance from the University of Washington.
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