Conducted by former MD at UBS investment Bank, this is a “live” course where you can engage with the instructor’s LinkedIn posts when he writes about career skills for his 2 million followers. Eric Sim, CFA, PRM, will guide you step by step how to brand yourself on LinkedIn to attract career opportunities. He has interviewed hundreds of candidates from junior bankers to senior finance professionals in his 20-year banking career. In this course, you will learn 1. How to make your profile outstanding and tell your personal story 2. How to develop a social media strategy for professionals 3. How weak ties help your career 4. How to approach HQC (high quality connections) through real live examples 5. How to make your brand interesting through photos and infographics 6. How to write, and get more engagement and likes for your posts 7. How to make your presence be felt beyond LinkedIn Eric Sim won LinkedIn Spotlight award in Dec 2019 and is also a guest lecturer at Queen’s University. You may want to check out Eric Sim’s Linkedin page https://www.linkedin.com/in/simeric/ before signing up.