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Branding 101 Masterclass

How to Build Your Personal Brand or Business Brand

Created byAva Carmichael
IntermediateUpdated Mar 22, 2022

What You'll Learn

  • check_circleLearn Personal Branding Do's and Don'ts
  • check_circleLearn the Fundamentals of Building a Strong Brand
  • check_circleDiscover How to Get Crystal Clear in Your Brand Image and Messaging
  • check_circleFind Your Brand Voice
  • check_circleCreate a Brand You Love

About This Course

This 4-module course introduces you to the fundamentals of branding and walks you through the key elements that make a brand valuable and memorable. You’ll learn how to develop a personal brand that reflects who you are and what you do—helping you stand out and connect with your audience authentically.

With guided worksheets and real-world examples, you’ll apply proven branding techniques used by professionals to define your message, sharpen your identity, and align your brand with your goals.

Course Content

4 activities • 4 videos • duration: 1h 15m

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Module 1 (Basic Building Blocks of Branding)-Part11 videos • 17 min
  • videocamModule 1: Branding 101 Masterclass
    Duration 17:45
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Module 2 (Getting Clear, Brand Development)-Part11 videos • 24 min
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Module 3 (Crafting Your Brand Story)-Part11 videos • 11 min
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Module 4 (Brand Identity)-Part11 videos • 20 min

Your Instructor

Ava Carmichael

Brand Builder, Digital Marketing Strategist

menu_book1 courses
star14 reviews

Ava Carmichael is a Fashion Designer, Digital Marketing Strategist, and Brand Manager with over 10 years of experience building brands from concept to consumer. She has had the privilege of working for some of the largest apparel companies in the USA before turning her full attention to digital and social media marketing. She assists companies and individuals with branding and brand strategy.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5 out of 5
Student's Choice
14 reviews
  • LW
    Linda W.
    starstarstarstarstar

    Great information and worksheets - thank you Eva

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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