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Branding Basics for Business Success

Create and strengthen your brand

Created byRachel Hahn
IntermediateUpdated Jun 12, 2025

What You'll Learn

  • check_circleUnderstand the power of brands and branding
  • check_circleDevelop your own powerful brand identity
  • check_circleLearn about successful business communication
  • check_circleCreate a strong method for communicating to your target audience
  • check_circleClarify the value and purpose of your business

About This Course

This comprehensive course combines a 3-part series designed to help small business owners build a powerful, purpose-driven brand. Whether you're just starting out or refining your existing brand, you'll learn how branding directly influences business success and how to create a brand that resonates with your audience.

Led by branding expert Rachel Hahn, the course walks you through the fundamentals in Brand Basics for Business Success, then dives into actionable strategies and resources in Your Brand Toolbox: Part 1 and Part 2. By the end, you’ll have a clear understanding of your brand’s identity and how to communicate it effectively to drive growth.

Course Content

1 activity • 4 videos • duration: 1h 24m

remove
Section 14 videos • 1.4 hours
  • videocamWelcome!
    Duration 1:29
  • videocamBrand Basics for Business Success
    Duration 20:34
  • videocamYour Brand Toolbox: Part 1
    Duration 19:10
  • videocamYour Brand Toolbox: Part 2
    Duration 43:08

Your Instructor

Rachel Hahn

Brand specialist

menu_book1 courses
star10 reviews

I help businesses reach their goals by creating, supporting, and strengthening their brands and communication. My clients range from solopreneurs to global conglomerates. I share my experience, tips, and insights through seminars, consultations, and online courses. Over my years of communication experience, I've had the opportunity to work with many types of platforms and many types of companies. I've developed a brand creation approach that's based on large successful corporations, but applicable for single-person and small businesses. My teaching style is: 1. Practical 2. Concise (I get to the point!) 3. Casual and professional

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.4 out of 5
Student's Choice
10 reviews
  • TM
    Tony M.
    starstarstarstarstar

    Very informative information about branding

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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