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Building Relationships Through Email Marketing

Learn to Leverage the Power of You & Your Brand with Each Email. Get the Tools You Need to Engage Them, Build Credibility and Much More!

Created byJessica Nevins
IntermediateUpdated Jun 25, 2026

What You'll Learn

  • check_circleCreate emails that reflect your brand and convert
  • check_circleWrite subject lines that boost open rates
  • check_circleUse email automation tools effectively
  • check_circleBuild lasting relationships with your email list

About This Course

Email marketing remains one of the most powerful tools in your business arsenal—if you know how to use it right. This course will teach you how to craft emails that not only get opened but also build lasting relationships and drive real results. Whether you're just starting or looking to level up your email game, you'll learn how to harness the unique power of your brand in every message you send.

From writing irresistible subject lines to setting up automation that keeps your audience engaged, this course covers the essential strategies to grow and nurture your email list. You'll also explore the psychology behind why people click, read, and buy—so you can turn casual subscribers into loyal fans. Plus, get access to bonus tools and resources to jump-start your success.

Course Content

9 activities • 9 videos • duration: 1h 1m

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Lesson #1 - Welcome to the Course-Part11 videos • 5 min
  • videocamLESSON 1
    Duration 5:05
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Lesson #2 - Leveraging You - The Power of Your Message-Part11 videos • 7 min
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Lesson #3 - Why Building Relationships Lead to Conversions-Part11 videos • 7 min
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Lesson #4 - Subject Lines - Getting Them to Open Your Email-Part11 videos • 5 min
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Lesson #5 - The 4 Most Effective Types of Email to Send-Part11 videos • 12 min
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Lesson #6 - Creating a Compelling Automated Email Sequence-Part11 videos • 6 min
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Lesson #7 - Setting Up Your Automated Sequence-Part11 videos • 8 min
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Lesson #8 - Continuing Connection with Your Subscribers Through Regular Broadcasts-Part11 videos • 4 min
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Lesson #9 - In Conclusion-Part11 videos • 1 min

Your Instructor

Jessica Nevins

Digital Marketing Strategist | Expert Copywriter

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star6 reviews

Hello, I'm Jessica, a curator of copy, content and conversion, a marketing monetization maven, a purveyor of promotion… that’s me.  And it’s been in my blood since the beginning.  It fuels me and lights me up Every. Single. Day. Spanning over two decades, my digital marketing, content, branding and campaign strategies have generated over 40 million dollars in online sales for my clients. I'll show you how to mine the gold in your online presence, create digital influence and profitize the bottom line of your brand or business.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5 out of 5
Student's Choice
6 reviews
  • JK
    Jennifer K.
    starstarstarstarstar

    the link for the subject lines didn't work

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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