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Courses/Marketing/Product Management

Business Development & Marketing Strategy Process Training

Become familiar with all of the business development & marketing strategy fundamentals that you need in order to take your company's customer communication, sales and revenues to the next level.

Created byStephen Campbell
4.5
(6 reviews)
IntermediateUpdated Jun 25, 2026
Business Development & Marketing Strategy Process Training

What You'll Learn

check_circleHow to correctly position products and services in thje most appropriate marketing categories.
check_circleEnsure the "who" we are marketing and selling to in terms of market segmentation is correctly defined.
check_circleDevelop the skills to be able to identify and develop the most appropriate channels to market to ensure "Market To Message" match.
check_circleLearn how to use economic fundamentals to develop pricing for product / service solutions.
check_circleLearn the core principles of Brand Equity and how to create and develop a strong brand.

About This Course

Learn the essential strategies top companies use to grow and market their business. This course gives entrepreneurs, small business owners, and remote professionals the tools to build a strong brand, reach ideal customers, and create a winning go-to-market plan. Based on real corporate training content, this program helps you focus on what truly drives business success.

Your Instructor

Stephen Campbell
Stephen Campbell
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star16 reviews

Stephen C Campbell is based in the South West of the UK from where he delivers Business Consulting & Digital Marketing Strategy Design based around the topics above on a local, national and international basis. Campbell is the director of Capid Houser a Professional Digital Internet Marketing Services & Consulting Company.. The focus of Campbell’s business activities is in devising bespoke Channel Marketing Strategies for organisations, Search Engine Marketing Design & Development as well as Workshops, consulting & Seminars for corporations and business owners.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5
Student's Choice
6 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.