Career storytelling is the strategic process of transforming professional experiences into engaging, impactful narratives. Rather than listing duties, it focuses on how you have addressed challenges, taken specific actions, and achieved measurable results — conveying your unique professional identity, problem-solving capabilities, and the value you bring to recruiters and hiring managers.

This course, led by Lori Jazvac, equips participants with the Challenge-Action-Result (CAR) method: a structured framework that dissects accomplishments into three core components. The challenge is the specific problem, task, or situation you encountered. The action covers the steps you took to address it. The result captures the measurable outcomes you achieved. Together, these three elements elevate your personal brand and strengthen how you present yourself across résumés, LinkedIn profiles, and interviews.

Whether you are early in your career, navigating a career change, or operating at the executive level, mastering the CAR method will help you move beyond generic descriptions and communicate your value with clarity and confidence.

Learning Objectives

By the end of this course, participants will be able to:

1. Identify and reflect on professional challenges that highlight personal strengths and support a compelling personal brand narrative.
2. Articulate specific actions taken in professional situations, emphasizing relevant skills, decisions, and initiatives.
3. Quantify results and impact using numbers, metrics, and descriptive outcomes to strengthen the credibility of career stories.
4. Transform fully developed CAR stories into concise, high-impact résumé bullet points.
5. Apply the CAR method to behavioral interview questions, crafting responses that are structured, specific, and memorable.
6. Use the CAR framework for ongoing career development, including maintaining a career milestones journal and building a stronger professional presence on platforms such as LinkedIn.
7. Adapt the CAR method across varied professional scenarios and career stages, from entry-level roles to executive transitions.