How to engage people and enhance change readiness. Discover the 4 incentives to drive behavioral change.

Organizational change is never easy—but it can be far more successful when people are engaged, empowered, and ready for change. This course provides a practical and people-centered framework for designing and implementing successful organizational change. You’ll discover how to overcome resistance, build engagement, and mobilize stakeholders by leveraging the 4 key incentives that drive behavioral change: Knowing, Reflecting, Willing, and Capable.
From understanding stakeholder dynamics to building the infrastructure needed for sustained transformation, each section walks you through the steps to enhance change readiness and guide your organization through a smooth and effective transition. Ideal for change leaders, HR professionals, and managers, this course offers actionable insights to design change that sticks.

Marjolijn de Graaf is a Change facilitator and Decision designer for organisations in change IMPACT COMPANY, Netherlands As a change architect and change facilitator, I have a psychological view on organisational development. Managers hire me to support themselves and their teams to deal with changes in such a way that they produce more impact, more (human) energy and more sustainability. My attention goes out to the social dimension of a technological or organisational innovation: that is about attitude and behaviour. I believe in the power of co-creation, because change is not feasible, but mainly arises in the interaction between people. So my work mostly consists of designing meaningful moments of interaction (sessions and dialogues) with which I guide managers and teams in their change assignment. As a senior Change practitioner and published author I have a track record of facilitating behaviourial change projects with my proven approach of Decisions by Design.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.