Learn to Enhance Your Credibility, Appeal to Listeners' Minds and Emotions, and Design Your Message for Maximum Presuasiveness
This step-by-step course teaches you how to craft persuasive messages that connect with your audience and guide them clearly from Point A to Point B. Perfect for small business owners, entrepreneurs, non-profit advocates, and professionals, the course focuses on shaping your message before you speak, so it has the greatest impact. You’ll learn ethical persuasion techniques that build trust and credibility without using sales pressure or hard-selling tactics.
The lessons apply to a variety of communication settings—including public speaking, meetings, and one-on-one conversations—and help you tailor your message to your listeners’ interests, engage their minds and emotions, and design your talking points for smooth, effective delivery. To make preparation easier, you’ll also receive two practical speaking templates.
3 activities • 23 videos • duration: 1h 42m
Professor, Speaker, Consultant
For over 15 years, Alex (Ph.D.) has been teaching, writing, and speaking about communication and leadership. He is especially interested in equipping emerging leaders with the skills they need to lead their teams to the next level of excellence. He believes that good communication and leadership change lives. He also has a growing Youtube channel on the same topic. He teaches college full-time in the beautiful state of New York.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
Good content.
Great course by Alex, very valuable step by step lesson on how to write the most persuasive message. Really enjoyed it.
good information and well presented however there is a lot of repeating.
Good course.
