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Content Marketing

Master the proven content marketing strategies used to build a 7-figure business—no fluff, just actionable steps for real growth.

Created byPhil Ebiner
IntermediateUpdated Oct 30, 2019

What You'll Learn

  • check_circleContent Marketing Basics: Learn why content marketing is important for any modern business, the best formats and platforms to use, and how it all fits in to a digital marketing funnel.
  • check_circleTarget Audience: Create customer personas based off of demographics to improve how you create content that helps your ideal customer.
  • check_circleContent Ideation: Come up with amazing content ideas and develop a system so you never run out of content your audience loves.
  • check_circleContent Marketing Formats: Understand the different types of content and which ones are best for your business.
  • check_circlePromoting Your Content: Get more views and engagement with social media, email marketing and other forms of traditional marketing.
  • check_circleMarketing Funnels: Build digital marketing funnels that turn potential customers into returning ones with your content.

About This Course

Welcome to the only course you need to master content marketing and grow your business or brand with purpose. Whether you're a solo entrepreneur, small business owner, or part of a marketing team, this course teaches you how to generate content ideas, build marketing funnels, and convert strangers into loyal customers—all using proven, actionable strategies.

Based on the instructor’s experience building a 7-figure business through content marketing, you'll gain realistic, budget-friendly tools that work for any industry. By the end of the course, you’ll know exactly how to create, publish, and promote content that drives results and supports your business goals.

Course Content

1 activity • 52 videos • duration: 5h 21m

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Section 152 videos • 5.4 hours
  • videocam1.1 Welcome
    Duration 3:07
  • videocam2.1 What and Why
    Duration 4:09
  • videocam2.2 Content Formats and platforms
    Duration 2:48
  • videocam2.3 What is a marketing funnel
    Duration 6:36
  • videocam3.1 Intro and Define your goal
    Duration 2:40
  • videocam3.2 Position your brand
    Duration 4:45
  • videocam3.3 Unique selling proposition
    Duration 2:29
  • videocam3.4 Business Personality
    Duration 4:01
  • videocam4.1 Define your target audience
    Duration 5:49
  • videocam4.2 What are their pain points
    Duration 6:11
  • videocam4.3 Where is your audience
    Duration 4:58
  • videocam4.4 customer Persona
    Duration 5:45
  • videocam5.1 Ideation System
    Duration 6:14
  • videocam5.2 Case Study - Idea Brainstorm
    Duration 12:00
  • videocam5.3 Case Study - Research
    Duration 12:00
  • videocam5.4 Asking your Audience
    Duration 5:46
  • videocam6.1 Format Intro and Formats
    Duration 3:02
  • videocam6.2 Writing Case Study
    Duration 12:43
  • videocam6.3 Video Case Study
    Duration 9:13
  • videocam6.4 Visual _ Photo Case Study
    Duration 10:43
  • videocam6.5 Audio Content Case Study
    Duration 5:32
  • videocam6.6 Social Media Case Study
    Duration 6:24
  • videocam6.7 Repurposing Content
    Duration 4:59
  • videocam7.1 Create Amazing Content - Intro
    Duration 3:52
  • videocam7.2 Write Great Content
    Duration 11:40
  • videocam7.3 Create Great Videos
    Duration 11:46
  • videocam7.4 Create Great Visual Content
    Duration 3:27
  • videocam7.5 Create Great Audio Content
    Duration 5:34
  • videocam7.6 Create better social media content
    Duration 10:32
  • videocam8.1 marketing plan and schedule
    Duration 12:30
  • videocam8.2 publishing articles
    Duration 4:17
  • videocam8.3 publishing video content
    Duration 4:22
  • videocam8.4 publishing audio content
    Duration 4:35
  • videocam8.5 publishing visual content
    Duration 2:02
  • videocam9.1 marketing funnel intro
    Duration 2:32
  • videocam9.2 Email Marketing funnel
    Duration 7:08
  • videocam9.3 Article Funnel
    Duration 5:24
  • videocam9.4 video marketing funnel
    Duration 7:58
  • videocam9.5 social media marketing funnel
    Duration 4:35
  • videocam10.1 promoting intro
    Duration 0:40
  • videocam10.2 boosting social media
    Duration 6:05
  • videocam10.3 email marketing tips
    Duration 6:57
  • videocam10.4 word of mouth marketing
    Duration 2:43
  • videocam10.5 merchandise
    Duration 2:32
  • videocam10.6 collaborations
    Duration 3:17
  • videocam10.7 paid advertising
    Duration 3:04
  • videocam11.1 measuring results basics
    Duration 11:46
  • videocam11.2 website analytics
    Duration 21:25
  • videocam11.3 video analytics
    Duration 10:14
  • videocam11.4 social media analytics
    Duration 4:46
  • videocam11.5 making adjustments
    Duration 2:23
  • videocam12.1 conclusion
    Duration 1:26

Your Instructor

Phil Ebiner

Video Creator, Photographer, Teacher

menu_book3 courses
star11 reviews

My passion is inspiring people through online courses. I love learning new skills, and since 2012 have been teaching people like you everything I know. Through my online learning business, Video School Online, I create courses that teach you how to become the better version of yourself with all kinds of skills. What would you like to learn? Would you like to make money teaching online courses? Would you like to build your own 6-figure business? Would you like to learn motion graphics in After Effects? Would you like to learn how to shoot & edit videos like a pro? Would you like to take better photographs? Would you like to design better presentations, create a great resume, colorize black & white photographs, brew beer, adopt a cat, edit photos in Lightroom, launch a freelance career?  If you want to do any of these things, just enroll in the course. You have a 30-day money back guarantee if you don't like it. And I'm always improving my courses so that they stay up to date and the best that they can be. Check them out, and enroll today!  MORE ABOUT PHIL: I've always tried to live life presently and to the fullest. Some of the things I love to do in my spare time include mountain biking, nerding out on personal finance, traveling to new places, watching sports (huge baseball fan here!), and sharing meals with friends and family. Most days you can find me spending quality time with my lovely wife and our cat. In 2011, I graduated with my Bachelor of Arts in Film and Television Production at Loyola Marymount University - one of the top 10 film schools in the country. While there, I was fortunate to make documentaries in Switzerland, Germany, Mexico, and India. After graduating, I worked at Participant Media shooting and editing short-form documentaries for their website TakePart. I followed that stint with a contract at Stanbridge College where I discovered online learning. I helped pioneer their online school there. Most recently, I spent 2 years working at University of California Berkeley with the media team. Throughout this time I built my Video School Online brand to teach others the skills that I have. In May of 2015, I left the 9-5 world to make my own path. Since then, I've made more money, worked fewer hours, and only have done the things I love each day. I want to show you how to be a better creator, make money from your creations, and live the life you dreamed of.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

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Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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