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Copywriting 101: Write Copy That Sells Without Being Cheesy

Learn Time-tested Copywriting Tactics That Get People To Take Action

Created byEric Campbell
IntermediateUpdated Jun 1, 2020

What You'll Learn

  • check_circleHow to apply important copywriting principles to dramatically increase your sales
  • check_circleLearn how to get a reader to take an action using the power of your words
  • check_circleLearn how to write a great headline that convinces the reader to learn more about your offer
  • check_circleLearn how to write body copy that convinces your reader to buy your product or service

About This Course

This course teaches the essential copywriting principles that can dramatically boost your sales—even if you're not a natural writer. You'll learn how to write product descriptions that grab attention, speak to your audience’s needs, and persuade them to buy. The focus is simple: practical techniques that make your words sell.

Designed for entrepreneurs, creators, and small business owners, this course cuts out the fluff and teaches only what you need to know to increase your product or service sales—fast. No advanced copywriting theory, just proven methods that work.

Course Content

6 activities • 26 videos • duration: 1h 29m

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Introduction-Part13 videos • 8 min
  • videocamThe best kept business secret
    Duration 5:02
  • videocamWarning: you will start to see copywriting everywhere
    Duration 1:50
  • videocamThis course is designed for you
    Duration 1:54
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Philosophy-Part17 videos • 17 min
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Headlines-Part15 videos • 24 min
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Body copy-Part15 videos • 13 min
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Technical-Part13 videos • 9 min
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Conclusion-Part13 videos • 15 min

Your Instructor

Eric Campbell

menu_book2 courses
star3 reviews

My online business journey started at the age of 13 when I wrote a guide in a word document teaching other kids how to make money in this video game I really enjoyed at the time. That experience was the start of me trying out many different types of online businesses up until I went to University. In University I taught an online course on how to start one of the online businesses I was running at the time. From that moment forward I created many different online courses on different online business topics eventually teaching over 100,000 students in these courses.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.0 out of 5
Student's Choice
1 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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