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Digital Marketing

Using Google AdWords for Pay Per Click Professional Advertising

Created byDan Grijzenhout
IntermediateUpdated Oct 30, 2019

What You'll Learn

  • check_circleUnderstand the basics of online visibility.
  • check_circleIdentify your ideal online audience.
  • check_circleUse content and SEO to increase discoverability.
  • check_circleBuild a strong, consistent digital presence.
  • check_circleStand out on social media platforms.
  • check_circleAttract attention with strategic messaging.

About This Course

The Internet is massive—and standing out among millions of competing ads and voices can feel overwhelming. Whether you’re promoting yourself, your business, or your brand, getting noticed online is a challenge that requires smart strategy, not just more effort. This course is designed to help you cut through the noise and get found by the right audience.

You’ll learn proven tactics to boost your online visibility, improve your digital presence, and attract attention in a crowded marketplace. From content and SEO to social media and branding basics, this course will give you practical tools to grow your reach and make a lasting impression—no matter your industry or level of experience.

Course Content

7 activities • 33 videos • duration: 2h 42m

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Section 1: Course Overview and the World of Digital Marketing Today-Part14 videos • 22 min
  • videocamIntroduction to the Course
    Duration 3:34
  • videocamChanging Times for Digital Marketing Services Companies
    Duration 4:45
  • videocamTruth and Statistics - Food for Thought
    Duration 7:41
  • videocamThe Reality of Online Marketing Today
    Duration 6:37
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Section 2: Professionally Using Google AdWords for Pay Per Click Marketing-Part16 videos • 34 min
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Section 3: Creating Google AdWords Advertisements-Part16 videos • 35 min
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Section 4: Setting Up Your Google Merchant Center Account-Part18 videos • 35 min
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Section 5: Merchant Center Ad-Ons and Interfaces-Part13 videos • 7 min
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Section 6: Advertising - Creating Shopping Ads Using Google Adwords-Part14 videos • 19 min
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Section 7: Summary Comments and Assignment-Part12 videos • 7 min

Your Instructor

DG

Dan Grijzenhout

Consulting and Entrepreneurial Expert

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star12 reviews

For close to thirty years, he has been a professional business and information systems consulting professional working to executive levels for both private and public sector organizations globally, a number of which were "Fortune" level enterprises. He has built from scratch, operated and sold an online global payment services company that moves millions of dollars on behalf of its 100,000 plus account holders annually; he has been interviewed on the show "World Business Review" by former head of NATO and Secretary of State, General Alexander Haig, for his work in advanced digital and online telecommunications services and nation-wide online and card based "Loyalty" programs; and he now works at writing books and building training programs to share his years of experience with others interested in online entrepreneurship.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.3 out of 5
Student's Choice
12 reviews
  • XH
    Xiaochun H.
    starstarstarstarstar

    very informative course

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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