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Create a Social Video: Market on Facebook and Instagram

In this course, you will learn video editing techniques in Adobe Premiere Pro, basic use of Facebook and Instagram video upload and bonus Adobe After Effects training.

Created byStacey Welsh
IntermediateUpdated Aug 31, 2020

What You'll Learn

  • check_circleLinear video editing
  • check_circleUnderstanding of video on social media platforms
  • check_circleCreate marketing video for Instagram
  • check_circleCreate marketing video for Facebook
  • check_circleIntroduction to Adobe Premiere Pro

About This Course

You have a business or marketing opportunity you want to highlight on social media, but if you’re new at video editing, you might not know where to start. This class will help you learn the basics of editing with Adobe Premiere Pro, and show you how to optimize your videos for different social media platforms-- specifically, we are going to focus on Facebook and Instagram videos.

As an example, I’ll show you some content from a business my husband is hoping to create, selling cacti and succulents online.

To get started you will need access to a few things:

  1. Adobe Premiere Pro (subscriptions are available for around $30 a month) Internet access
  2. Video clips and photos related to your business
  3. A .png file of your logo

Upon completing the course, you will have an understanding of how to create a custom video for Facebook and Instagram from scratch. As a bonus, I also take you through some basic 3D animations in Adobe After Effects. This technique of animating photos could also help you elevate your social videos down the road.

Course Content

4 activities • 12 videos • duration: 1h 4m

remove
Introduction-Part11 videos • 1 min
  • videocamIntroduction: Create a Social Video
    Duration 1:03
add
Get Started Editing Your Social Video in Adobe Premiere Pro-Part13 videos • 23 min
add
Export Your Video for Publication-Part13 videos • 17 min
add
Bonus! Learn Basic Adobe After Effects Animation-Part15 videos • 22 min

Your Instructor

Stacey Welsh

Multimedia content creator

menu_book1 courses
star8 reviews

Hello! I am looking forward to helping you work with video and learn some new techniques to market your brand on social media. I am currently a digital video content creator for the nonprofit Petco Foundation's social media platforms and website. I have also worked as a digital reporter and producer for KENS 5 in San Antonio, Texas. I created my own video content, such as TV packages, videos produced for social media pages and long-form storytelling. Creating engaging social media video content is something I'm passionate about, and I have also managed freelance projects for other local organizations.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5 out of 5
Student's Choice
8 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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