In this course, participants will learn how to create an effective social media strategy that will generate sales and leads. You will learn how social media can contribute to the overall internet marketing strategy and how to turn followers into buying customers.

By the end of the course participants will be able: · To know why social media marketing is important for every business. · To understand some of the basic terminologies of social media · To apply the process that will turn followers into buyers · To identify their target audience · To create posts that your audience love to watch · To build online relationships with your followers · To use social media to build your email list. · To increase your sales with the use of social media · To evaluate your social media advertising campaigns and place emphasis on those with a higher return on investment.