Learn to deal with challenging sales and service situations – overcoming objections, handling difficult customers and complaints, closing sales and working constructively in a sales team.

Learn a range of strategies for handling sales and service challenges, including how to overcome customer objections and defuse volatile confrontations, to come to a satisfactory resolution. Discover strategies for managing difficult customers and complaints, from simple product returns to major deals under threat. Learn to resolve conflict and handle difficult customers, whilst preserving and reinforcing a positive relationship with the customer. Learn techniques to close a sale and explore how to work constructively in a sales team.

Eve Ash is a psychologist, film producer and international speaker. She is an expert in human behavior – leadership, communication, service, motivation, performance and justice. Eve founded Seven Dimensions, producing over 1000 comedy, drama and interview style videos, TV shows, feature documentaries and e-learning courses including the hilarious LA-business-based Cutting Edge Communication Comedy Series. Eve has won an Australian Businesswoman of the Year award, and over 170 film awards.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.