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Digital Advertising & Marketing 101: Take The Complete Guide

Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more | Grow your career

Created byBen Silverstein
IntermediateUpdated Jun 15, 2025

What You'll Learn

  • check_circleFull understanding of Digital Marketing foundations
  • check_circleA complete understanding of the different types of digital ads, how they're bought, how much they costs, how they're targeting and how to go about creating your own digital advertising campaign.
  • check_circleThe ability to think strategically about where and how to place ads
  • check_circleWhat we mean by marketing vs. advertising
  • check_circleAn understanding of the complex way digital advertising companies work together

About This Course

Step into the fast-paced world of digital marketing and advertising with this comprehensive introductory course. Designed for beginners, students, and professionals alike, you’ll learn how digital ads work—from banner ads and social media to video, audio, and programmatic buying. Taught by an industry expert with over a decade of experience across top brands and agencies, this course gives you the tools to understand and succeed in today’s digital advertising ecosystem.

Through real-world examples and clear explanations, you'll explore ad types, pricing models, targeting techniques, ad serving, and reporting. Whether you're looking to grow a business, break into the industry, or boost your marketing knowledge, this course is your gateway to mastering digital advertising.

Course Content

9 activities • 11 videos • duration: 1h 17m

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Introduction-Part11 videos • 3 min
  • videocamWelcome to the course
    Duration 3:11
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Introduction to Digital Ads-Part12 videos • 20 min
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The Digital Advertising Ecosystem-Part12 videos • 19 min
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Buying the Ads-Part11 videos • 12 min
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Ad Targeting-Part11 videos • 7 min
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Ad Serving-Part12 videos • 6 min
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Reporting-Part11 videos • 1 quiz • 3 min
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Course Review-Part11 quiz
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Course Review-Part21 videos • 4 min

Your Instructor

Ben Silverstein

Digital Media Professional

menu_book8 courses
star743 reviews

I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. In that career I've negotiated countless contracts as both a buyer and seller. I’ve even negotiated multi-million dollar contracts with Fortune 500 brands, some of which took over a year to finalize. Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews. When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills! I can't wait to see you in class!

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.4 out of 5
Student's Choice
34 reviews
  • AG
    Anshu G.
    starstarstarstarstar

    Very helpful content and very well laid out

  • GS
    Gail S.
    starstarstarstarstar

    Great moderating and slides.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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