Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more
Are you a media professional or student who already has a baseline understanding of the space and are looking to expand to more advanced subjects? Then Digital Advertising & Marketing 201 is for you!
The follow-up to my very popular course, Digital Advertising & Marketing 101, this course gives a more in-depth explanation of the complex world of Digital Marketing. Using a combination of in-person explanations as well as voiced-over presentations and animations, I shed light on the processes that take place every day in order to deliver trillions of ads on billions of digital devices.
Topics Covered Are:
Programmatic Advertising & Real Time Bidding (RTB):
Programmatic buying and selling is an automated way of executing buys that used to be done by hand. I explain how this works, the companies involved, and what these terms mean.
Waterfalls & Header Bidding:
Ever wonder how ads actually are chosen to run in an app or on a website site? Are you a media publisher looking to put more strategy into your digital ad products? This section is for you.
Mobile - SDKs & Consumer Trends:
Time spent on mobile overtook desktop in 2016. Learn how mobile works, different products, and important trends.
Verification/Bots/Fraud & Viewability:
Worried about fraud when it comes to digital advertising? So are the pros. In this section I outline what kind of fraud exists, and how advertisers and tech companies are fighting back.
Data Collection & Use (+DMPs):
By now you know the importance of Data, but do you know what “data” actually is and how it's collected and used? This section breaks it down and explains everything you need to know about advertising data.
What The Future of Digital Advertising Looks Like:
Nearly every day there is a new product, company, or trend affecting the advertising world. I cover a few high-level things you should be aware of that could result in major changes to our industry.
Join me as I explain what programmatic advertising actually means. How Header-Bidding works, and why it's changing the digital marketing and digital advertising world. How mobile use is affecting advertising spending and how it continues to grow. How advertisers verify that what they're buying is what they're getting. How advertisers use data to pinpoint their exact target audience.
And finally, what companies like Google, Facebook, and Amazon are doing to stay relevant and grow in this ever-changing landscape.
The skills you will learn in this course can be applied in any country and to any company. The digital marketing and digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.
If you have even a basic understanding of the Digital Marketing & Advertising space, then I highly recommend taking this course. There is so much more to digital marketing and advertising than just Facebook and Google and this course explains what those “other things” actually are and how you can use them to promote your product or brand, or to further monetize your content.
According to recent trends by Statista, the digital marketing & advertising industry is on pace to be worth over $330B a year by 2021. If you’re not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this intermediate-advance level course.
8 activities • 17 videos • duration: 1h 46m
Digital Media Professional
I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. In that career I've negotiated countless contracts as both a buyer and seller. I’ve even negotiated multi-million dollar contracts with Fortune 500 brands, some of which took over a year to finalize. Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews. When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills! I can't wait to see you in class!
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