Welcome to Digital Marketing 101 — a comprehensive, practical & fun course for everything you need to know about digital marketing. This course is divided into 4 main sections: 1) The Common Ground - What is digital marketing? - How Digital Marketing will Change You! - Common Marketing Language 2) The Foundation - The 7 Pillars of Digital Marketing - 7 Applications of Digital Marketing 3) The Tactics - Pillar #1: Search Engine Optimization - Pillar #2: Content Marketing - Pillar #3: Affiliate Marketing - Pillar #4: Social Media Marketing - Pillar #5: Paid Advertising - Pillar #6: Email Marketing - Pillar #7: Influencer Marketing 4) Practice - Elon Musk Marketing Strategy - JK Rowling is the Best Marketer Ever? - Richard Branson Marketing Strategies - Class Project All parts are intertwined and will help you connect every piece of information sticking together the theory and the practice. I will even sprinkle a few jokes about marketing. But I don’t guarantee they are any good. What I do guarantee is that by the end of this course, you will have a strong foundation in digital marketing, and you’ll be able to start putting together your own strategy. You’ll also be able to observe several companies, analyze their strategies, and get inspired for your campaigns. Now… why am I qualified to teach you digital marketing? I have a post-graduation in digital marketing, have worked in the industry for more than 5+ years, and have worked with dozens of companies develop their digital marketing toolkit to achieve their business goals. Better yet, I preach what I teach. And you will hear many digital marketing examples from my own business. This class is for beginners and intermediates. If you’re a beginner, you’ll get the best curation of information — theory, and examples — that will help you incorporate digital marketing in your own life. If you’re intermediate level, this class will help you re-ignite your passion for marketing and consolidate your learnings. So… are you ready to get started on your digital marketing journey? I hope to see you inside the class!