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Digital Marketing 101: Get Good at Marketing your Business

Digital Marketing 101 — Comprehensive, Practical & Fun Course with everything you need to know about Digital Marketing

Created byFilipa Canelas
BeginnerUpdated Feb 19, 2025

What You'll Learn

  • check_circleStrong foundation in digital marketing
  • check_circleBe able to create your own marketing campaign
  • check_circleDistill marketing campaigns from brands
  • check_circleUnderstand the 7 main channels of digital marketing

About This Course

Welcome to Digital Marketing 101 — a comprehensive, practical & fun course for everything you need to know about digital marketing.

This course is divided into 4 main sections:

  1. The Common Ground
  • What is digital marketing?
  • How Digital Marketing will Change You!
  • Common Marketing Language
  1. The Foundation
  • The 7 Pillars of Digital Marketing
  • 7 Applications of Digital Marketing
  1. The Tactics
  • Pillar #1: Search Engine Optimization
  • Pillar #2: Content Marketing
  • Pillar #3: Affiliate Marketing
  • Pillar #4: Social Media Marketing
  • Pillar #5: Paid Advertising
  • Pillar #6: Email Marketing
  • Pillar #7: Influencer Marketing
  1. Practice
  • Elon Musk Marketing Strategy
  • JK Rowling is the Best Marketer Ever?
  • Richard Branson Marketing Strategies
  • Class Project

All parts are intertwined and will help you connect every piece of information sticking together the theory and the practice. I will even sprinkle a few jokes about marketing. But I don’t guarantee they are any good.

What I do guarantee is that by the end of this course, you will have a strong foundation in digital marketing, and you’ll be able to start putting together your own strategy. You’ll also be able to observe several companies, analyze their strategies, and get inspired for your campaigns.

Now… why am I qualified to teach you digital marketing? I have a post-graduation in digital marketing, have worked in the industry for more than 5+ years, and have worked with dozens of companies develop their digital marketing toolkit to achieve their business goals.

Better yet, I preach what I teach. And you will hear many digital marketing examples from my own business.

This class is for beginners and intermediates. If you’re a beginner, you’ll get the best curation of information — theory, and examples — that will help you incorporate digital marketing in your own life. If you’re intermediate level, this class will help you re-ignite your passion for marketing and consolidate your learnings.

So… are you ready to get started on your digital marketing journey?

I hope to see you inside the class!

Course Content

5 activities • 15 videos • duration: 1h 47m

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The Practice2 videos • 12 min
  • videocamJK Rowling is the Best Marketer Ever?
    Duration 6:53
  • videocamRichard Branson Marketing Strategies
    Duration 5:26
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The Foundation4 videos • 26 min
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Introduction1 videos • 2 min
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The Tactics7 videos • 1.1 hours
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Conclusion1 videos • 1 min

Your Instructor

Filipa Canelas

Master in Management + Content Creator + Productivity Expert

menu_book7 courses
star275 reviews

Hi, I'm Filipa! I'm a blogger, online course creator, and coach. Over 40,000 people consume my material and learn how to live a Productive Life. This comes in the form of mastering your focus, hacking the learning process, starting successful habits or achieving your goals. Contributing to a world where successful people are no occasional miracle. That's my purpose. If you want to find more about me, read my blog!  www.filipacanelas.com

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.6 out of 5
Student's Choice
48 reviews
  • AW
    Amanda W.
    starstarstarstarstar

    good intro

  • RA
    Rick A.
    starstarstarstarstar

    The presenter/program creator has an engaging approach to teaching the concepts, is clearly passionate and excited about digital marketing which helps and is obviously very qualified.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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