Taught by a Former Googler - Updated June 2020
Ready to bring more customers to your business through Google Ads? This hands-on course is designed to help beginners set up and run effective ad campaigns across Google’s advertising platforms. In under two hours, you’ll learn the fundamentals of Google Ads with up-to-date lessons (as of June 2020), drawn from real-world experience at Rise Marketing Group and former insider knowledge from a Google Ads expert.
You’ll walk away knowing how to create and manage Search and Display campaigns, run retargeting ads, advertise on YouTube, and measure performance to understand your return on investment. Whether you're a business owner or marketer, this course will give you a solid foundation to launch successful ad campaigns.
1 activity • 11 videos • duration: 1h 55m
Former Googler and Founder of Rise Marketing Group
Ben Lund is a 15+ year digital advertising vet who is a former Googler and founded Rise Marketing Group (www.risemkg.com) advertising agency. Outside of running his advertising agency, he creates advertising courses for business owners and aspiring marketers.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
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Ben provides a good overview of approaches and aspects to consider when setting up/planning use of Google Ad campaigns + capturing/reviewing activity & performance data.
