The Complete Digital, Search Engine, Social Media & Facebook Marketing Strategy Development Consultative Training Program has been designed to provide students with the tools that they need in order to make an impact on the internet in terms of ... o Establishing their brand o Identifying target clients o Generate leads o Move customer through the digital marketing funnel ... it provides the missing links in terms of connecting digital marketing activities into any top level business development strategy that has been created. Drawing upon some of the same tools, strategies and techniques used when consulting with major corporations - this training program will give the student a real understanding of how the internet works enabling them to compete within their target market sector alongside some of the major industry players. Some of what we will cover .. o Branding a business on the internet o The digital marketing mix o Keyword research o Customer behaviour research o Digital market segmentation and customer identification o Digital channel segmentation for product / service promotion o Content creation fundamentals o The re purposing of content for target market segments o Intro to Facebook marketing o Intermediate Facebook marketing strategy development o Email marketing o Video marketing o Twitter / LinkedIn / Youtube / Instagram / Pinterest Marketing o Customer interaction on the business wesbite ... and much much much more. The program serves to move clients away from merely possessing social media and other internet accounts to making every piece of content that is posted count in terms of brand building; lead nurturing as well as revenue generation.