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Digital, Search , Social Media & Facebook Marketing Training

How to use the tools provided by the internet to enhance business development & marketing strategy plans

Created byStephen Campbell
IntermediateUpdated Jul 6, 2020

What You'll Learn

  • check_circleHow to develop a digital marketing strategy
  • check_circleHow to connect their digital marketing activities into their top level business development plans.
  • check_circleHow to develop a content marketing calendar.
  • check_circleHow to conduct market research using internet tools.
  • check_circleHow to identify the behaviours of target market customers
  • check_circlePost Course Email Consultation

About This Course

Master the essential strategies and practical tools to thrive in today's digital landscape with our "Digital, Search, Social Media & Facebook Marketing Training" course. In an era where online presence is paramount, learn to integrate powerful digital tactics directly into your core business strategy for measurable growth.

This program equips you with the knowledge to strategically leverage the internet for business development, moving beyond isolated campaigns to a cohesive, revenue-generating approach. You will redefine the marketing mix for the digital age, understanding channel marketing from a modern perspective and gaining crucial insights into online consumer behavior and the "long tail" of opportunity.

Key learning outcomes include:

  • Developing and executing a comprehensive digital marketing strategy.
  • Mastering content creation, repurposing, and distribution for maximum online visibility and search engine dominance.
  • Unlocking the power of Search Engine Marketing (SEM) through expert keyword research, on-page, and off-page optimization.
  • Harnessing diverse Social Media Marketing platforms, with a special deep dive into Facebook strategies for brand building and lead generation.
  • Implementing effective customer engagement and conversion tactics via your company website, ensuring every visitor contributes to your marketing funnel.

Gain the skills to enhance brand equity, generate high-quality leads, and drive sustainable revenue through integrated digital marketing practices.

Course Content

8 activities • 8 videos • duration: 8h 1m

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Introduction To The Complete Digital, Search Engine, Social Media & Facebook Marketing Strategy Development Consultative Training Program-Part11 videos • 35 min
  • videocamIntroduction To The Complete Digital, Search Engine, Social Media & Facebook Marketing Strategy Development Consultative Training Program
    Duration 35:39
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Channel Marketing From A Digital Internet Perspective-Part11 videos • 40 min
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Redefining The Marketing Mix-Part11 videos • 56 min
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Content Leveraging-Part11 videos • 54 min
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Search Engine Marketing 101-Part11 videos • 1.6 hours
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Social Media Marketing Strategy Development-Part11 videos • 2.3 hours
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Engaging With Customers Via The Company Website-Part11 videos • 49 min
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Concluding Thoughts-Part11 videos • 8 min

Your Instructor

Stephen Campbell

menu_book2 courses
star16 reviews

Stephen C Campbell is based in the South West of the UK from where he delivers Business Consulting & Digital Marketing Strategy Design based around the topics above on a local, national and international basis. Campbell is the director of Capid Houser a Professional Digital Internet Marketing Services & Consulting Company.. The focus of Campbell’s business activities is in devising bespoke Channel Marketing Strategies for organisations, Search Engine Marketing Design & Development as well as Workshops, consulting & Seminars for corporations and business owners.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5 out of 5
Student's Choice
10 reviews
  • DW
    David W.
    starstarstarstarstar

    Full of helpful insight and tips - worth listening to twice to make sure you don't miss anything! If you're serious about developing a digital marketing strategy, this program is well worth your time.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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