Disruptive thinking is the process of generating ideas of disruptive potential, challenging existing ways of doing things, or introducing new models or approaches. Disruptive thinking is thinking outside the box, but in a directed way that can lead to innovative business solutions. 

Disruptive thinking is for when you need to do something different.

• You need to develop a new product or service or enter a new market
• Your business is in decline, and you need a radical new operating model
• You operate in a saturated market and you want a new approach that will boost sales and increase margin
• You are a startup and you need ideas to break into the market
• You need a bold solution to a difficult business problem.

But disruptive thinking is risky, and in this course we will provide a structure for disruptive thinking to reduce that risk and we’ll provide tools to help you come up with disruptive ideas.

If your organisation is facing a serious challenge, you need disruptive thinking.