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Do It Yourself Local SEO For The Small Business Owner

Learn How To Rank In The Search Engines As a Small Business Following This Step by Step Course.

Created byJohn Shea
IntermediateUpdated Aug 5, 2020

What You'll Learn

  • check_circleUnderstand what Local SEO (Search Engine Optimization) is
  • check_circleThe importance of having a mobile friendly website
  • check_circleYou will understand what important sites you should list your business on
  • check_circleBasic elements of on-page and off-page SEO
  • check_circleHow to get more reviews for your Google business page
  • check_circleThe Basics of setting up a small business website with Wordpress or Squarespace
  • check_circleHow to setup and use Google+ for Business
  • check_circleThe importance of building business profiles across the internet
  • check_circleHow to outsource content writing for your website

About This Course

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course, I walk you through the basics of:

Setting up your website for local search

Setting up your Google+ business page

Adding your business to important website directories such as Yelp

Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.

I walk you through several tools that can be used for tracking your rankings and auditing your business for search.

I show you the importance of content and how to optimize it for your business

I provide ways to generate more reviews for your business on Google, Yelp, and others.

I show you some other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!

Who this course is for:

Small businesses who are willing to put in the work to rank locally Those who are interested in dominating the search results for their local city If you are a business owner that lacks time to take action, this course might not be for you but it will help you understand the concepts of local SEO if you are unable to implement.

Requirements: You will need a basic website built with either WordPress, Squarespace or another easy to use content management system A willingness to learn, implement, read, and take consistent action.

Course Content

15 activities • 44 videos • duration: 2h 30m

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Introduction To The Course-Part14 videos • 10 min
  • videocamWhat To Expect In This Course
    Duration 0:59
  • videocamWho Am I? Why I Created This Course
    Duration 3:14
  • videocamWhat is local SEO?
    Duration 3:58
  • videocamPricing - This Course Vs. Using An SEO Agency Preview
    Duration 2:40
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Setting Up a Simple Website for Business-Part14 videos • 10 min
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Setting Up Your Google+ Business Page-Part15 videos • 16 min
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Setting Up Your Yelp Business Page-Part11 videos • 2 min
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Basic Social Media Setup-Part14 videos • 9 min
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Creating Business Listings for Local SEO-Part13 videos • 14 min
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Tools For Building Citations, Rank Tracking & More-Part14 videos • 26 min
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Optimizing Your Website for Local SEO-Part13 videos • 10 min
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Content Writing-Part17 videos • 25 min
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Social Syndication-Part11 videos • 3 min
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Asking for Reviews From Your Customers-Part12 videos • 6 min
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Getting Links From Other Websites aka Backlinks-Part12 videos • 5 min
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Other Business Sites To Consider Signing Up On-Part12 videos • 4 min
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Where To Go From Here-Part11 videos • 2 min
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Conclusion-Part11 videos • 3 min

Your Instructor

John Shea

menu_book9 courses
star57 reviews

I run the online blog No Shame Income where I share what's working for me in the world of online marketing. I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals. I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More. I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.5 out of 5
Student's Choice
11 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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