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Do you have an idea? Create a pitch your audience will love

In this course you will learn how to pitch an idea that will make it easier for you audience to say yes.

Created byTomas Bay
IntermediateUpdated Jun 25, 2026

What You'll Learn

  • check_circleLearn how to validate your business idea
  • check_circleLearn how to write a compelling pitch
  • check_circleLearn how to add non-data ingredients to make your pitch stronger
  • check_circleLearn how to prepare answers for your audience
  • check_circleLearn to pick the right format for your pitch

About This Course

Have you ever read a magazine, scrolled a website, or watched the news and thought, “Why are they featuring my competitor — not me?” If so, this course is your behind-the-scenes access to what it really takes to get noticed by the media.

Led by Dr. Amanda Holdsworth, APR — founder of Courses for Communicators — this course reveals the exact PR strategies she’s used to land features in Forbes, Fast Company, CNN Money, USA Today, Parents Magazine, and even Good Morning America. With over two decades of experience in public relations, Amanda breaks down her process using tools that are simple, accessible, and often completely free.

You don’t need to be a full-time PR professional or hire a pricey agency to get real results. This course will help you build visibility, establish authority in your field, and gain meaningful media coverage that moves the needle.

Course Content

17 activities • 17 videos • duration: 1h 17m

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Introduction-Part11 videos • 5 min
  • videocamIntroduction
    Duration 5:22
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The Great Idea-Part11 videos • 7 min
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Summarize Your Idea-Part11 videos • 3 min
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The Pitch Structure-Part11 videos • 3 min
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The One-Page Pitch-Part11 videos • 2 min
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Graham Hill Intro-Part11 videos • 0 min
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Graham Hill Talk-Part11 videos • 5 min
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Graham Hill Task-Part11 videos • 1 min
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Graham Hill Answers-Part11 videos • 2 min
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Writing Your Pitch-Part11 videos • 7 min
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Work Example-Part11 videos • 4 min
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Make Your Pitch Stronger-Part11 videos • 8 min
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Simple Language-Part11 videos • 5 min
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Prepare Your Answers-Part11 videos • 3 min
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Pitch Your Idea-Part11 videos • 10 min
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Bonus Tips-Part11 videos • 2 min
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Next Steps-Part11 videos • 1 min

Your Instructor

Tomas Bay

Presentation Coach

menu_book1 courses
star2 reviews

Hello, I'm Tomas. I help leaders communicate their ideas. Effectively. With more than 25 years in the corporate world and 10 years as a presentation coach, I am on a mission to help more executives become great presenters. Bad presentations are career limiting. Your message deserves better. Earlier in my career, I held senior executive roles where I not only worked closely with accountants but I also managed accountants. When it comes to communication, I have experienced that works and what doesn’t work when it comes to accountants communicating with the rest of the business. How do I help? Do you want to make it easier to understand your message? Do you want to engage and influence other departments? On the CPD platform, I am creating courses to specifically help accountants become better communicators. Great communicators are not born. Great communicators are trained. Who have I helped? In the last 10 years, I have trained and coached 1000s of executives to be better presenters including accountants, IT professionals, and engineers.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.0 out of 5
Student's Choice
2 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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