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Email Copywriting Essentials

Learn how to utilize the three key types of emails for maximum success.

Created bySusan Tucker
IntermediateUpdated Dec 22, 2020

What You'll Learn

  • check_circleUnderstand the three types of marketing emails and when to use each.
  • check_circleLearn how to segment your audience and personalize messaging effectively.
  • check_circleWrite clear, persuasive calls-to-action that drive engagement and conversions.
  • check_circleBuild a practical, results-oriented email marketing action plan.

About This Course

Email marketing remains one of the most cost-effective digital marketing tools, with some companies seeing returns as high as 4300%. But today’s success requires more than blasting messages and hoping for results. In Email Copywriting Essentials, you’ll learn how to craft strategic, personalized, and persuasive email content that resonates with your audience and drives action—without sounding like a hard sell.

This course covers the three main types of marketing emails, how to match messaging to audience segments, writing compelling calls-to-action, and building a results-driven action plan. It’s designed for marketers, small business owners, and anyone responsible for email campaigns. The course includes six sections, a workbook, and homework to help you apply what you learn immediately.

Course Content

7 activities • 8 videos • duration: 56m

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Why Good Email Copy is Essential to Your Marketing Success-Part11 videos • 4 min
  • videocamWhy Good Email Copy is Essential to Your Marketing Success
    Duration 4:44
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The Three Key Types of Emails and Their Benefits-Part11 videos • 9 min
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What You Should Write About In Your Email-Part11 videos • 9 min
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How to Write Your Emails for Maximum Impact and Conversion Class-Part11 videos • 13 min
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Case Studies-Part11 videos • 4 min
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Conclusion-Part11 videos • 2 min
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Section 7 BONUS-Part12 videos • 11 min

Your Instructor

Susan Tucker

menu_book1 courses
star7 reviews

Using the inbound marketing methodology to attract, convert, close and delight prospects into sales. My passion is helping organizations succeed using online technologies, persuasive copy and a lot of humanization.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.7 out of 5
Student's Choice
7 reviews
  • DA
    Diamond A.
    starstarstarstarstar

    I am in the verge of developing my CRM and this course is awesome for me Thank you Susan! Good job on the templates!

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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