Learn how to utilize the three key types of emails for maximum success.

Email marketing remains one of the most cost-effective digital marketing tools, with some companies seeing returns as high as 4300%. But today’s success requires more than blasting messages and hoping for results. In Email Copywriting Essentials, you’ll learn how to craft strategic, personalized, and persuasive email content that resonates with your audience and drives action—without sounding like a hard sell.
This course covers the three main types of marketing emails, how to match messaging to audience segments, writing compelling calls-to-action, and building a results-driven action plan. It’s designed for marketers, small business owners, and anyone responsible for email campaigns. The course includes six sections, a workbook, and homework to help you apply what you learn immediately.

Using the inbound marketing methodology to attract, convert, close and delight prospects into sales. My passion is helping organizations succeed using online technologies, persuasive copy and a lot of humanization.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.