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Email Marketing: Using an Online Newsletter Effectively

Learn how to effectively use an online newsletter to set your business on auto-pilot.

Created byRiley Weller
IntermediateUpdated Apr 8, 2020

What You'll Learn

  • check_circleUnderstand the true value and purpose of an email list for your business
  • check_circleLearn how to set up forms to capture the right subscribers
  • check_circleGroup and segment subscribers for targeted, relevant communication
  • check_circleAutomate your newsletter to keep your business running on autopilot

About This Course

If you're feeling lost with email marketing, you're not alone. Many entrepreneurs know building an email list is important—but don’t know why it matters or what to do once they have subscribers. In this course, you’ll learn how to turn your email list into an automated marketing engine that builds trust, drives engagement, and grows your business.

Taught by a seasoned newsletter creator with over a decade of hands-on experience, this course breaks down everything from setting up sign-up forms to segmenting your list for targeted messaging and delivering content your audience actually wants. Whether you're starting from scratch or looking to improve your existing strategy, you'll walk away with the planning tools, automation techniques, and practical insights needed to make your email marketing effective and effortless.

Course Content

1 activity • 9 videos • duration: 1h 23m

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Section 19 videos • 1.4 hours
  • videocamIntro
    Duration 3:56
  • videocam1-why-choose-email-for-marketing
    Duration 11:57
  • videocam2-1-how-to-capture-emails
    Duration 10:20
  • videocam2-2-how-to-embed-a-form
    Duration 9:00
  • videocam2-3-advanced-targeting-for-subscribers
    Duration 9:54
  • videocam2-4-setting-up-automation-to-work-for-you
    Duration 14:04
  • videocam3-1-managing-your-email-list
    Duration 11:12
  • videocam4-1-what-information-should-you-obtain
    Duration 6:18
  • videocamOutro
    Duration 6:29

Your Instructor

Riley Weller

FL Studio Expert (and Online Business Enthusiast)

menu_book3 courses
star20 reviews

Riley Weller is a music producer, author, and course creator. He strives for best practices in the most efficient way, while producing best results. Find out more info through his producer name, GratuiTous.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.3 out of 5
Student's Choice
7 reviews
  • MW
    Margot W.
    starstarstarstarstar

    Lots of great tips

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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