Unlock three freedoms: money, clients, and time. Discover how to strategically increase your prices and position your firm for transformative growth without battling your clients.

In "Serve Ideal Clients Through Value-Based Pricing," discover how to elevate your accounting practice by mastering value-based pricing and attracting your ideal clientele. This course challenges traditional billing models, emphasizing a shift from time-sheets to value-driven client relationships.
You'll learn to increase your prices without client resistance by focusing on three essential "freedoms":
The course will guide you through key strategies for increasing value:
By transforming your mindset and adopting these practical strategies, you'll gain clarity on your business goals, enhance client satisfaction, and unlock unprecedented freedom and profitability in your practice.
The CPA Small Practitioners’ Forum was created to offer an inviting, semi-causal, and easygoing professional development weekend that provides substantial professional development value to small practitioners. All profit earned by the CPA Small Practitioners’ Forum is donated to the Alberta CPA Education Foundation, so you are helping young people in Canada get scholarships for university. All these courses are reviewed by the delegates at the Forum in Banff annually so we have a great lineup that is adjusted every year to keep things relevant to small practitioners. If you work at a public accounting firm in Canada with employees of 1-50 people, you are our target demographic and you should find this course useful.

Creator of the Accountant Success Formulaâ„¢
Erik Solbakken is a CPA, Speaker, Business Advisor, and Creator of the Accountant Success Formula™. He worked in public practice for over 26 years, providing accounting, tax, and advisory services to incorporated business owners and their families. He discovered strategies that were so effective that they allowed him to triple his revenues and create a successful accounting practice, which he later sold for a multiple of billings. He now shares these strategies with other accountants around the world in his proven system, showing them how to maximize profits, attract the best clients, and get the time and freedom they deserve. A thought leader in his field, Erik’s system of approaching an accounting practice will show you how to: Maximize Profit: Stop chasing the money and maximize your profits in a fully leveraged way. Charge what you’re worth and make abundant income. Attract Ideal Clients: Attract the best clients who value you and will gladly pay premium prices for your services. You’ll get to selectively choose the clients you engage with and spend time on only the business activities you enjoy. Create a Life of Freedom: Grow a profitable practice while creating a work/life balance that supports your health and happiness. Work fewer hours and enjoy life more. You’ll have time for hobbies, travel, and being with your loved ones.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.