Businesses are managed with numbers. To successfully manage the growth of a business, the leadership team needs to be able to create accurate numbers to predict where the business is headed. A common mistake that many leadership teams make is to spend more time on expense forecasting than on revenue forecasting. In fact, the accuracy of revenue forecasts is by far the most important, and the most challenging, part of the forecasting process. This course presents a model for financial forecasting that ensures not only accurate expense forecasts, but also accurate revenue forecasts that are tied directly to the marketing plan. The most accurate approach to creating multiple scenarios for financial forecasts are also explained.