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From the Ground Up: From an Idea to its Launch

This course provides a series of lectures that guide an aspiring entrepreneur through steps that will greatly increase their chance to successfully turning their idea into a successful business.

Created byJeffrey Cornwall
BeginnerUpdated Feb 26, 2021

About This Course

Successful entrepreneurs understand that entrepreneurship is a process that can be learned and improved upon with experience. This course provides a series of lectures that guide an aspiring entrepreneur through steps that will greatly increase their chance to successfully turning their idea into a successful business. This course can be used as a step by step manual to walk an entrepreneur through the process of launching a venture.

Learning Objectives:

  1. Learn what entrepreneurship is and who are typical entrepreneurs.
  2. Understand how opportunities for new businesses arise in the market and how to spot them
  3. Learn how to assess the difference between an idea and a real business opportunity
  4. Learn how to build a business model, how to test it, and how to adapt it to what the market really wants
  5. Understand what business plans are used for and how to construct a winning plan
  6. Gain a realistic understanding of what methods of financing make sense for your business

Course Content

1 activity • 22 videos • duration: 1h 58m

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Section 122 videos • 1 quiz • 2 hours
  • videocamIntroduction
    Duration 2:39
  • videocamWho is the Typical Entrepreneur?
    Duration 3:40
  • videocamThe Life Cycle of a Business
    Duration 4:31
  • videocamThe Process from Idea to Launch
    Duration 5:28
  • videocamRisk
    Duration 5:33
  • videocamChange and Chaos: The Entrepreneur’s Best Friend
    Duration 12:08
  • videocamAssessing Ideas
    Duration 3:34
  • videocamMarket Feasibility
    Duration 5:43
  • videocamFinancial Feasibility
    Duration 5:17
  • videocamPersonal Feasibility
    Duration 5:26
  • videocamWhat is a business model?
    Duration 3:41
  • videocamBusiness Model: The Lean Canvas
    Duration 3:41
  • videocamCustomer Discovery
    Duration 5:10
  • videocamThe Power of the Pivot
    Duration 7:44
  • videocamThe Business Model Canvas
    Duration 6:33
  • videocamBusiness Plans and Business Planning
    Duration 5:32
  • videocamFinancial Forecasting
    Duration 7:04
  • videocamRealistic Funding Opportunities
    Duration 8:09
  • videocamBootstrapping
    Duration 5:49
  • videocamOutside funding
    Duration 7:44
  • videocamThe Pitch
    Duration 2:12
  • videocamConclusion
    Duration 1:30
  • quizReview Questions

Your Instructor

Jeffrey Cornwall

Entrepreneur / Professor / Author

menu_book33 courses
star1,594 reviews

Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published ten books and numerous articles on entrepreneurship.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.8 out of 5
Student's Choice
21 reviews
  • BH
    Bradley H.
    starstarstarstarstar

    Great informative course for starting a business during the start up phase I'm currently experiencing.

  • AH
    Alan H.
    starstarstarstarstar

    Follow the process

  • EB
    Elizabeth B.
    starstarstarstarstar

    I'm in the 9th month of prepping a startup and you are right the preparation is key. We have developed and redeveloped our website, marketing resources and plans greatly from those first few months. Loved the video it has given me a good overview of many concepts that I will be using! Thanks!

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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