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Getting Funded: Business Planning to Get Funded

This course details the business planning process and the steps it takes to capture these plans in a formal business plan.

Created byJeffrey Cornwall
BeginnerUpdated Feb 26, 2021

About This Course

Business planning is the process used to navigate a business through the many forces for change. At certain points in time, most often associated with raising funding for a business, entrepreneurs need to write formal business plans for their ventures. This course details the business planning process and the steps it takes to capture these plans in a formal business plan.

Learning Objectives:

  1. Understand what a business plan is and how it is used
  2. Explore the business planning process
  3. Examine the role of assumptions in business planning
  4. Learn how to develop an effective pitch from a business plan

Course Content

1 activity • 19 videos • duration: 1h 40m

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Section 119 videos • 1 quiz • 1.7 hours
  • videocamIntroduction
    Duration 1:28
  • videocamWhat is a Business Plan?
    Duration 3:24
  • videocamComponents of Business Plan
    Duration 1:25
  • videocamUses of a Business Plan
    Duration 6:41
  • videocamBusiness Planning Process
    Duration 4:52
  • videocamPlanning a Business to Meet Your Needs
    Duration 8:41
  • videocamUnderstanding Your Industry
    Duration 11:01
  • videocamUnderstanding Your Competition
    Duration 5:54
  • videocamThe Marketing Plan
    Duration 3:33
  • videocamRevenue Forecast
    Duration 4:59
  • videocamOperating Plan and Expense Forecast
    Duration 8:09
  • videocamValidating Your Plan
    Duration 5:43
  • videocamThe Growth Plan
    Duration 3:25
  • videocamAssumptions and Best Guesses
    Duration 5:16
  • videocamThe Financial Plan
    Duration 3:11
  • videocamScenarios
    Duration 6:08
  • videocamWriting the Plan
    Duration 8:26
  • videocamPitching the Plan
    Duration 6:35
  • videocamSummary
    Duration 1:38
  • quizReview Questions

Your Instructor

Jeffrey Cornwall

Entrepreneur / Professor / Author

menu_book33 courses
star1,594 reviews

Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published ten books and numerous articles on entrepreneurship.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.4 out of 5
Student's Choice
23 reviews
  • SL
    Stan L.
    starstarstarstarstar

    Good practical summary. More detail needed to develop an in depth plan but this is an excellent introduction to the process.

  • EB
    Elizabeth B.
    starstarstarstarstar

    Great place to start! I have many ideas in my head and now I will categorize them into the correct parts of the plan and start developing the plan is a systematic way so I can communicate with the other founders and we can "Meld" our minds and allocate the parts out based on our separate expertise! Thank you!

  • MS
    Mandeep S.
    starstarstarstarstar

    good course with useful subject matter presented in a manner that can be easily applied.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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