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The Growth Challenge

Growing Your Business to the Next Level!

Created byJeffrey Cornwall
BeginnerUpdated Jun 4, 2022
The Growth Challenge

What You'll Learn

  • check_circle1. Describe the transitions a business and its owners go through during growth.
  • check_circle2. Identify the eight challenges of growth.
  • check_circle3. Explain the growth myth and how it can affect entrepreneurs.
  • check_circle4. Describe the “shiny object syndrome” many entrepreneurs face as they grow their businesses.
  • check_circle5. Define culture and explain how it can drift as a business grows.
  • check_circle6. Describe the challenges created by resource and systems crises during growth.
  • check_circle7. Explain a muddled structure and how it can develop.
  • check_circle8. Examine the dysfunctions that can result from disjointed business strategies.
  • check_circle9. Describe the importance of emotional capacity for entrepreneurial leaders

About This Course

Navigating the growth of a business is one of the most challenging, and potentially perilous, stages for entrepreneurs. Many businesses fail during growth not because there is a lack of demand for their products or services, but because the entrepreneur is not prepared for the new challenges that arise during the growth stage. This course organizes the many challenges entrepreneurs face while growing their businesses into eight categories. Although not every business faces all of these challenges, failing to understand how to successfully address even one or two of them can lead to business failure.

Field of Study: Business Management & Organization

Course Content

2 activities • 12 videos • duration: 1h 5m

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Section 112 videos • 1 quiz • 1.1 hours
  • videocamLesson 1: Introduction
    Duration 4:08
  • videocamLesson 2: Transitions
    Duration 10:49
  • videocamLesson 3: Eight Challenges of Growth
    Duration 4:38
  • videocamLesson 4: Growth Myth
    Duration 4:31
  • videocamLesson 5: Shiny Object Syndrome
    Duration 5:33
  • videocamLesson 6: Culture Drift
    Duration 9:34
  • videocamLesson 7: Resource Crises
    Duration 4:29
  • videocamLesson 8: Systems Crises
    Duration 4:46
  • videocamLesson 9: Muddled Structure
    Duration 3:48
  • videocamLesson 10: Disjointed Strategy
    Duration 3:21
  • videocamLesson 11: Emotional Capacity
    Duration 6:12
  • videocamLesson 12: Conclusion CEO Job Description
    Duration 3:32
  • quizReview Questions
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Section 21 quiz

Your Instructor

Jeffrey Cornwall

Entrepreneur / Professor / Author

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star1,594 reviews

Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published ten books and numerous articles on entrepreneurship.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.6 out of 5
Student's Choice
10 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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