Designed by a Forbes Top 30 Under 30 Entrepreneur. Master the function of business developm...
Designed by a Forbes Top 30 Under 30 Entrepreneur. Master the function of business development in this practical, content-rich, and hands-on training course. Business development, both in the context of startups and large organizations, is exploding, yet it’s something that is rarely covered in a holistic manner. By Andrew Dumont, Former CMO at Bit.ly.
This course clears up the common confusion between sales and business development by diving deep into the unique value and purpose of business development. You’ll learn how it functions as a strategic marketing discipline, why scalability is its secret weapon, and how to structure a business development approach that works—especially in fast-growing startups. Whether you're looking to grow through partnerships or expand your market reach, this course equips you with actionable insights and frameworks to think like a high-performing business development leader.
4 activities • 19 videos • duration: 1h 28m
Startup Founder, Marketer and Mentor
Andrew is the former CMO at Bitly and Director of Business Development at Moz. He's worked across all areas of the customer acquisition funnel, from awareness through retention, with a heavy emphasis on SaaS and consumer internet. In previous lives, Andrew held similar roles at Seesmic (acquired by Hootsuite) and Tatango, and co-founded Stride (acquired by Crazy Egg) while working at Moz. Andrew’s work has been routinely recognized across an array of technology blogs like TechCrunch and Mashable, he’s a frequent mentor at groups like Startup Weekend and Techstars, and was named to the Forbes 30 under 30 list in 2014. Andrew holds a BA in Marketing and received his executive education from Stanford University. For more on Andrew, you can read his personal blog or follow him on Twitter at @AndrewDumont.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
Good overview for CPAs looking to join startups or tech companies with a potential career change in mind.
insightful
Good info. This is new to me and most helpful.
This course provides ideas for skill sets related to development, which I lack because I am a typical CPA. Unfortunately I could not sell water to a duck. This course is very helpful with good material and great ideas.
