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Introduction to Video Content Marketing & Strategy

Learn how to effectively leverage the power of video

Created byLiz Azyan
BeginnerUpdated Feb 3, 2021

What You'll Learn

  • check_circleIncorporate videos into your marketing
  • check_circleHow to achieve all your business goals and objectives
  • check_circleYou'll learn how to start your video marketing on the right foot
  • check_circleYou'll get clear on how to get started and what videos you can make
  • check_circleEmbrace future opportunities to shine with video marketing when you're planning ahead
  • check_circleUnderstand what are the basic ingredients needed for your video marketing
  • check_circleYou'll learn how your audience perceives you & what makes unique. You'll also get a FREE Audience Survey Template
  • check_circleI'll help you plan your video engagement for success
  • check_circleI'll show you how to never get stuck in your video creation process with 30 video ideas
  • check_circleGet your FREE 2021 Video Content Calendar with my easy-to-follow video tutorial
  • check_circleNever get stuck on any social media platform. Get my FREE guide to all video lengths and sizes in this course

About This Course

This course is a no-nonsense approach to video marketing. It's designed to help you hit the ground running with your video marketing. You're not here to be convinced on whether or not you should be doing it. You're here because you already know that video is for you and you want an expert to show you exactly how to do it.

Course Content

1 activity • 20 videos • duration: 58m

remove
Section 120 videos • 1 quiz • 58 min
  • videocamIntroduction
    Duration 1:52
  • videocamStart Here - attached workbook
    Duration 1:07
  • videocamDefine Your Goals & Objectives
    Duration 4:34
  • videocamContent Audit
    Duration 4:44
  • videocamEvent Calendar Audit
    Duration 2:36
  • videocamVideo Essentials Checklist
    Duration 4:27
  • videocamDefine Your Story
    Duration 3:36
  • videocamPlan for Engagement
    Duration 1:03
  • videocamGet Creative [30 Video Ideas]
    Duration 1:36
  • videocamFREE Video Content Calendar
    Duration 6:16
  • videocamPlan Your Video Length & Size
    Duration 1:13
  • videocamPre-Production
    Duration 0:48
  • videocamCreate Your Video
    Duration 0:57
  • videocamPost-Production
    Duration 1:00
  • videocamDistributing Your Videos
    Duration 0:32
  • videocamPromoting Your Videos
    Duration 0:40
  • videocamMeasuring Your Success
    Duration 1:42
  • videocamHow to Create Podcast/Blog Post Teaser Videos with the Headliner App
    Duration 9:53
  • videocamHow to Create Videos with InVideo
    Duration 8:55
  • videocamBonus: Hashtags for All Year Long
    Duration 0:43
  • quizQuiz

Your Instructor

Liz Azyan

Digital Consultant

menu_book7 courses
star77 reviews

I'm a digital marketing & business consultant and CEO & Founder of LGEO Research and Digital Matchbox. I love to help other aspiring online businesses build and profit from their digital business. I've been awarded the prestigious Google Fellowship award for the work and impact I've made in social media and digital engagement, named one of the Top 50 Marketing & Advertising Influencers in the UK and I have also been featured in various publications, namely The Guardian, The Huffington Post, Social Media Examiner, CIPR, Tech President, Computer Weekly, on the cover of The Drum & Business Rocks magazine and many more. I have also been invited to speak on the topic of digital engagement in several events around the world.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.7 out of 5
Student's Choice
3 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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