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How To Do Keyword Research For SEO & Ranking On Google

Learn how to do keyword research to rank content on Google using long tail keywords and various tools.

Created byJohn Shea
IntermediateUpdated Jul 21, 2020

What You'll Learn

  • check_circleWhy keyword research is the first thing you should do before producing any content on a website
  • check_circleHow to use the Google Keyword Planner. This includes seeking out keywords, finding keyword volume, merging keywords, and working with bulk data.
  • check_circleDoing advanced keyword research and competition analysis with tools such as Long Tail Pro, Majestic, SEMRush, Ahrefs and Moz.
  • check_circleUnderstanding what Long Tail keywords are and how you can utilize these to create content that generates lots of traffic for your website.
  • check_circleHow to use additional free sites like Quora, Soovle, UberSuggest, Google Trends and much more to do additional keyword research.
  • check_circleDetermining commercial intent with your keywords - Learning if your content will encourage others to buy products from you.
  • check_circleAdvanced competition analysis - Determine if a keyword is worth trying to rank and if it's even possible for you based on the existing competition.

About This Course

In this course we explain why keyword research is a critical first step in achieving results with your content.

Have you have ever produced a blog article and wondered why you were not getting any website traffic?

The simple answer is that your article may not contain keywords people are searching for!

In this course we take you step by step through every step needed to do the proper research needed to find keywords people are actually looking for on Google.

Who this course is for: If you are interested in content marketing or blogging this course is a must-watch! If you have been struggling with content ideas this course will help you discover what people are really looking for online. If you are not willing to spend time analyzing data to determine keyword volume and you have no interest in content marketing this course may not be for you.

Course Content

9 activities • 30 videos • duration: 1h 55m

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Introduction To The Course-Part13 videos • 6 min
  • videocamLecture 1: What To Expect In This Course
    Duration 2:09
  • videocamLecture 2 : Why Is Keyword Research Important?
    Duration 3:00
  • videocamLecture 3 : Introduction - Doug Cunnington
    Duration 1:20
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Keyword Research Tools-Part14 videos • 9 min
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Comparing Keyword Tools-Part13 videos • 12 min
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Using Long Tail Keywords-Part15 videos • 20 min
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Other Sites To Use For Long Tail Research-Part15 videos • 15 min
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Determining Commercial Intent-Part13 videos • 12 min
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Competition Analysis-Part15 videos • 26 min
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Case Study - A Perfect Long Tail Keyword Generating Revenue-Part11 videos • 9 min
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Conclusion To The Course-Part11 videos • 3 min

Your Instructors

John Shea

menu_book9 courses
star57 reviews

I run the online blog No Shame Income where I share what's working for me in the world of online marketing. I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals. I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More. I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.

Doug Cunnington

I am a Digital Marketing Consultant and a Project Management Professional (PMP, certified in 2008 by the Project Management Institute). I write about Search Engine Optimization, productivity, project management, and niche sites. My work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation, and more.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

3.5 out of 5
Student's Choice
2 reviews
  • MW
    Margot W.
    starstarstarstarstar

    excellent information

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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