Skip to main content
by learnformula
search
For Business
Team license & compliance management
For Higher Education
Academic partnerships
For Government Agencies
Government training solutions
For Instructors & Course Creators
Teach on our marketplace
Become a Sponsor
Reach professionals where they learn
Log inStart 7-Day Free TrialStart Free TrialStart Free Trial
search
  1. Courses
  2. /Human Resources
  3. /Recruitment & Onboarding

How to Interview People the Right Way

Improve Your Interviewing Skills for HR, Podcasts, Journalism, and Academic Research

Created byDuncan Koerber
IntermediateUpdated May 17, 2025

What You'll Learn

  • check_circleCreate rapport with your interviewees
  • check_circleAsk questions that get them talking
  • check_circleBecome The Listener, not just the Questioner
  • check_circleWrite up interviews into appealing blog posts or newspaper and magazine articles

About This Course

Need to conduct interviews but unsure where to begin? Want to create captivating interviews that engage audiences and listeners? Perhaps you're tasked with interviewing job candidates? Interviews are a cornerstone of business and media today, yet many are poorly executed. Most interviewers make critical mistakes that hinder the potential of their interviews.

In this course, learn how to extract valuable insights, craft compelling narratives, and differentiate yourself from the millions of interview recordings online—without needing formal journalism training. Led by an experienced journalist and writing professor, uncover common pitfalls and how to overcome them.

This course systematically guides you through the interview process, covering vital topics such as:

  • Preparation to establish credibility as an interviewer.
  • Selecting appropriate recording methods, considering how the medium impacts both you and your interviewee.
  • Techniques for managing nerves often associated with conducting interviews.
  • Using open-ended questions to elicit captivating stories and insights from interviewees.
  • Crafting coherent and engaging blog posts, newspaper articles, or magazine features from your interviews.

Additionally, learn the significance of leveraging interview recordings to cultivate an online following, essential for marketing products or services. If you're new to interviewing, discover essential information on microphones and recording software to conduct in-person and online interviews confidently.

By the course's end, you'll possess the skills and knowledge needed to conduct insightful, compelling interviews that captivate audiences and serve your objectives effectively.

Course Content

5 activities • 15 videos • duration: 57m

remove
Welcome to the Course!-Part12 videos • 5 min
  • videocamAbout the Course and the Instructor
    Duration 1:31
  • videocamIntroduction
    Duration 4:25
add
Preparation-Part17 videos • 20 min
add
Tips on Asking the Right Questions to Get them Talking-Part12 videos • 14 min
add
Writing up the Interview into a Blog Post or Newspaper/Magazine Article-Part13 videos • 14 min
add
Interviews and Marketing-Part11 videos • 2 min

Your Instructor

Duncan Koerber

menu_book3 courses
star136 reviews

Dr. Duncan Koerber has taught writing and communications courses for the past 12 years at eight Canadian universities to thousands of students. Oxford University Press recently published his writing textbook, Clear, Precise, Direct: Strategies for Writing (2015). Available on Amazon, the book considers the seven most common errors (interfering factors) in writing and how to improve them (enhancing factors). His second book, Crisis Communication in Canada, is now out on Amazon from University of Toronto Press.  Currently a professor at Brock University in Ontario, Canada, Duncan Koerber worked for nearly 10 years in reporting and editing roles for the London Free Press, the Mississauga News, and the University of Toronto Medium. He has freelanced for magazines and newspapers, including the Toronto Star. Duncan Koerber has been a successful freelance editor, earning a 95% success rating on Upwork. Duncan Koerber has a bachelor of arts degree in English, Professional Writing, and Political Science from the University of Toronto (2001), a master of arts degree in Journalism from the University of Western Ontario (2003), and a Ph.D. in Communication and Culture from York University and Ryerson University (2009). His academic writing, which focuses on media and journalism history, writing pedagogy, and public relations crisis communication, has been published in the Canadian Journal of Communication, Public Relations Review, the Journal of Canadian Studies, Journalism History, Media History, Composition Studies, Canadian Journal of Media Studies, and Sport History Review.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.2 out of 5
Student's Choice
77 reviews
  • YW
    Yu W.
    starstarstarstarstar

    Well done!

  • TM
    Theresa M.
    starstarstarstarstar

    I was looking for a course on how to interview people - thinking of interviewing prospective clients in my practice . I got that and a whole lot more. This was a very well structured class which made it compelling to listen to. I loved the examples of suggested interviews to listen to - they really put the point across. Now I'm excited about setting up my own series of podcasts!

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

You May Also Like

  • Ethics: Business Ethics

    2026 Ethics and Corporate Compliance

    starRated5.0out of 5,(556 reviews)
    2 CPD hrs
  • Finance: Budgeting & Financial Forecasting

    Critical Skills for CFOs & Controllers: Budgeting & Forecasting Strategies for Today’s World

    starRated5.0out of 5,(113 reviews)
    2.5 CPD hrs
  • Accounting & Tax: Technology for Accountants

    Claude Fundamentals for Accountants (2026 Update)

    starRated5.0out of 5,(646 reviews)
    2.5 CPD hrs