Master proven online strategies to market your accounting firm. Attract ideal clients, build authority, and unlock significant practice growth.
In this course, we will cover proven strategies to attract clients and grow your accounting practice. By applying these strategies, you will position yourself as an authority in your niche.
As you move through this course, you will discover online marketing techniques that have worked for small and mid-sized accounting firms. You will learn how to identify your ideal clientele and develop focused marketing content for your niche.
Upon completing the course, you will be able to design a marketing plan that builds credibility and increases visibility. To achieve these outcomes, Mr. Standil will encourage the use of social media, such as LinkedIn, while Mr. Ranganathan will advocate for CPAs to experiment with Google Ads. All the while, both instructors will emphasize the importance of having a niche focus in your marketing communications, from emails to newsletters and other materials.
Over time, CPAs who are specialists will consistently outperform those who are generalists, and this course will help you identify your unique niche.
Who should attend?
This course is a practical guide for CPAs who want to grow their client base through online and traditional channels of marketing.
Ryan Standil leads seminars about effective written communication. He is a regular speaker at accounting firms, law firms, corporations, and governmental agencies. Ryan attended Western University, in Canada, where he graduated from the Ivey Business School and the Faculty of Law. After graduating, Ryan worked at a law firm in Toronto, focusing on corporate and commercial matters. Today Ryan owns and operates a seminar company, called Write To Excite. Ryan’s mission is to help professionals grow their income by improving their writing. Ryan is a frequent contributor to the leading newspaper in Canada, The Globe and Mail. Unsurprisingly, his columns can be described as “writing about writing.” To read one of Ryan’s columns, please visit https://www.writetoexcite.com/globeandmail.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
