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Courses/Marketing/Digital Marketing

How to Write a Kick-ass Blog Post

Drives Traffic, Gets Shared, and Accomplishes Business Goals.

Created byMaddy Osman
4.0
(2 reviews)
BeginnerUpdated Apr 16, 2021
How to Write a Kick-ass Blog Post

What You'll Learn

check_circleUnderstand what defines "quality" content
check_circleLearn several tactics for coming up with interesting blog ideas + creating a system for organizing ideas
check_circleCreate a repeatable process for outlining, drafting, and self-editing content
check_circleFind ideas for incorporating engaging visuals beyond stock photos
check_circleCreate your own brand style guide with examples
check_circleHow to include basic on-page SEO elements to rank in relevant search
check_circlePromotion ideas for expanding reach once content is published

About This Course

I’m sharing the secrets that have helped me land clients and writing positions for companies like Search Engine Journal, Sprout Social, Adobe, AT&T, and more. Whether you’re a beginner or have been creating blog content for a long time, I’ll be sharing a number of resources and processes that can be useful to create quality content, efficiently.

I’ll go through the complete process of writing a truly kick-ass blog post, which includes:

Topic development Research Outlining Finding legal to use images Formatting for the web Drafting/editing Using SEO best practices in your content Blog promotion tactics

Your Instructor

Maddy Osman
Maddy Osman

SEO Content Strategist at The Blogsmith

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star2 reviews

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects. Learn more about her process and experience on her website, www.The-Blogsmith.com and read her latest articles on Twitter: @MaddyOsman.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.0
Student's Choice
2 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.