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Importance of Color in Brand Identity
Everything You Ever Wanted to Know About Color in Marketing.schedule1h
4.3(4)
Brad VanAuken
•
Globally recognized brand strategy expert
7 Courses
• 68 Reviews
Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now S...
About this course
Choice of color is more important than you may think for brands and their identities. This course covers color in great detail including the associations and emotional responses to a wide variety of colors including in different cultures.
This course will also give you the opportunity to compare and contrast logos and their color choices in 42 different product and service categories.
This course includes:
schedule1 hour on-demand video
signal_cellular_altBeginner level
task_altNo preparation required
calendar_todayPublished At Dec 19, 2020
workspace_premiumCertificate of completion
errorNo prerequisites
lock1 year access
calendar_todayUpdated At Jan 20, 2025