Master creator-driven employer branding and social influence strategies to attract, engage, and hire top-tier talent faster.
Many talent acquisition teams continue to rely heavily on job boards, career sites and paid advertising to attract candidates. While these channels remain important, competition for attention has increased, creating pressure to identify additional sources of qualified talent and improve the efficiency of recruitment marketing investments.
This course examines how influencer marketing principles can be applied within recruitment and employer branding programmes to extend candidate reach through trusted networks. Participants will explore approaches to employee advocacy, creator partnerships, community-based job distribution and referral-driven promotion while maintaining alignment with employer brand standards and recruitment objectives.
The session focuses on campaign planning, channel selection, performance measurement and operational execution. Attendees will learn how to evaluate influencer-based recruitment initiatives, establish meaningful success metrics, integrate these programmes with existing talent acquisition activities and assess their contribution to candidate generation and hiring outcomes.
Key Topics Discussed:
Co-Founder & CEO | Flockity
Tracey Parsons is an experienced talent experience, employer branding, and recruitment marketing leader with a career spanning digital strategy, candidate experience, and workforce innovation. She is the CEO and Co-founder of Parsons Strategic Consulting, a consultancy focused on employer brand, recruitment marketing, and candidate experience, and the Founder and CEO of WORQDRIVE, an internal mobility platform designed to help organizations connect employees with career opportunities and learning pathways. She is also the Co-Founder of Flockity, a platform operating at the intersection of influencer marketing and recruitment marketing. Throughout her career, Tracey has held senior leadership roles across digital marketing, recruitment technology, and consulting, working with leading organizations to develop measurable strategies that improve talent engagement, employer reputation, and hiring outcomes.
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