Building a profitable website for your business isn't just about being online—it's about making smart, strategic choices. This course tackles the three biggest obstacles to success: targeting the right customers, creating a well-planned website, and choosing the right web designer. Without these elements, your marketing will fall flat and your website won’t perform the way it should.
You’ll learn how to identify your ideal customer, plan content with purpose (not spaghetti), and turn visitors into paying clients. Finally, we’ll show you how to find and hire a web designer who understands marketing—not just code—so your site becomes a tool that drives real results.
1 activity • 17 videos • duration: 1h 12m
Self-taught Narrative (w) and Portrait Artist
Jaeson's marketing expertise, honed over two decades, began with his studies in commercial art and advertising at George Brown College in Toronto. Since starting his website development venture in 1998, he has adeptly combined technical skills with marketing acumen. In 2001, Jaeson founded his company, specializing in marketing strategies for diverse industries like industrial hydraulics and hot dog carts. His approach, focused on leveraging data on customer buying behaviours, has helped clients from startups to established firms in securing substantial contracts and breakthroughs in customer acquisition. Jaeson's firm is renowned for demystifying complex marketing tactics and strategies, making them accessible and cost-effective for his clients. A prolific writer and editor, Jaeson's contributions to marketing content are extensive, ranging from industry-specific articles to comprehensive guides on business operations. His ability to distill complex ideas into engaging content has been a key factor in his client's success. Always forward-thinking, Jaeson continues to innovate in marketing, ensuring his clients stay ahead in their respective fields.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
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