Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys
Curious about what programmatic advertising really means? In this beginner-friendly yet comprehensive course, Introduction to Programmatic Advertising, you’ll learn how digital ads are bought and sold in real-time using automated systems. If you've heard terms like RTB, DSP, SSP, or ad exchange but aren’t clear on what they do—this course is for you.
Through simple visuals, real-world examples, and expert instruction, you’ll explore how ad-tech companies work together to deliver personalized ads across billions of devices. Ideal for marketers, students, business owners, and aspiring digital media professionals, this course will help you confidently understand and navigate the fast-growing world of programmatic advertising.
6 activities • 14 videos • duration: 1h 3m
Digital Media Professional
I'm an award winning digital media professional with over a decade and a half of experience working in the digital space. In that career I've negotiated countless contracts as both a buyer and seller. I’ve even negotiated multi-million dollar contracts with Fortune 500 brands, some of which took over a year to finalize. Since 2015 my online courses have been taken by over 60,000 students around the world, with thousands of five-star reviews. When I'm not teaching, I work full time in the advertising space, speak at conferences, or I'm at home in NYC watching the Buffalo Bills! I can't wait to see you in class!
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
It is pretty dense in the acronyms but gives a good overview of the behind the scenes of buy and sell digital advertising models. Helpful for the CFO to understand what marketing wants to spend the budget on
