So yes, lead generation is a priority for any lead gen business. And even if it's not going great, marketers are still willing to spend money on it. But they still need to know how to generate leads online. Being aware of the following will help make sure you put those dollars to good use. It's a powerful marketing strategy for both lead generation and brand loyalty. ... Attraction marketing helps you set your brand apart from competitors by focusing marketing efforts on what makes your product or service the more attractive option. Businesses today are heavily dependent on Lead Generation as it enables the websites of such businesses to generate more traffic which may lead to the further conversion of such found Leads into Customers. This leads to an increase in conversion rates helping a business gain huge profits in the process. Attraction marketing makes it easy for customers to understand your product and assess its value through legitimate means. Attraction marketing improves engagement, and as an end result, increases sales. The key to success when using attraction marketing lies in having a genuine interest in customers and their needs.