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Courses/Marketing/Digital Marketing

Low-Cost Marketing for Small Businesses and Freelancers

Discover How to Choose the Best Clients to Attract/Create a Service Package That Stands Out, Show Why It's Worth the Price, Address Clients' Objections While Selling, and More

Created byStephanie O'Brien
4.8
(5 reviews)
IntermediateUpdated Mar 13, 2021
Low-Cost Marketing for Small Businesses and Freelancers

What You'll Learn

check_circleLearn how to choose the type of client that's the most likely to want to work with you.
check_circleDiscover how to create a service package that stands out from the competition.
check_circleLearn how to market yourself with confidence and enthusiasm instead of guilt and fear.
check_circleLearn how to describe your offer in a way that makes people eager to learn more and sign up.
check_circleFind out how to handle common objections like "I can't afford that" and "I don't have enough time."

About This Course

In this 68-minute class, you'll discover how to attract and convert leads into paying clients—without relying on expensive ads or using pushy sales tactics. Whether you're a freelancer, coach, or service provider, this course teaches you how to market with authenticity, confidence, and clarity.

You’ll learn how to identify and target the right audience, craft irresistible service packages, and communicate your value in a way that motivates immediate action. You’ll also gain strategies for handling common objections and placing your message where your ideal clients will actually see it. No prior marketing experience is required—just a valuable skill and the commitment to grow your business.

Your Instructor

Stephanie O'Brien
Stephanie O'Brien

Marketer, writer, and coaching program creation specialist.

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star5 reviews

Hi, my name is Stephanie O'Brien! I'm a writer, group program creation specialist, and marketing coach who uses my 20+ years of writing experience to help you show your true value, attract more clients, and get paid what you're worth.

Credit Information

Is this course eligible for my CPD requirements as a Canadian CPA?

Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.

Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.

What Students Are Saying

4.8
Student's Choice
5 reviews

Frequently Asked Questions

We are a registered provider with 327+ associations and regulatory bodies worldwide. We operate across 29 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.