Learn How to Shine the Spotlight on YOU and YOUR Business
Tired of blending in while others get all the attention? This course is your step-by-step guide to standing out in the marketplace without spending thousands on advertising. Make Media Matter shows you how to gain media exposure, build credibility, and drive traffic by positioning yourself as the go-to expert in your field—no prior experience or PR team needed.
Over three powerful pillars—Mindset, Mapping, and Message—you’ll learn how to overcome self-doubt, craft a compelling story, and confidently pitch to the media. By the end of this course, you’ll walk away with a media strategy, real outreach materials, and the tools to build long-term visibility and impact for your brand.
Helping business owners, entrepreneurs and professionals get clear, get known and gain credibility to drive traffic and generate more sales.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
