Learn the fundamentals of marketing funnel and implement it in your business
Welcome to "Marketing Funnel Fundamentals for Small Businesses". Learn how to effectively attract, engage, and convert customers, and build lasting loyalty in today's dynamic market.
The traditional marketing funnel has evolved. This course moves beyond linear models like AIDA to explore the modern consumer journey and the crucial loyalty loop. Understand how customers interact with your brand at every touchpoint, from initial awareness through post-purchase advocacy.
Key topics covered include:
By the end of this course, you'll have a solid understanding of marketing funnel principles and practical strategies to implement, manage, and optimize your funnel, ensuring your small business thrives through predictable growth and strong customer relationships. Gain the knowledge to build, manage, and improve marketing funnels that drive conversion and build lasting customer relationships.
Course Instructor/Entrepreneur
As an Asian American, Vivien is acquainted with Eastern & Western culture through her bi-cultural background. With over 10+ years of working experience as an language professional, internet marketer, and content creator, Vivien shares her skills and business knowledge as a course instructor.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
