This course takes attendees through how to effectively market internal audits and establish relationships
The "Marketing Internal Audit" course redefines how internal audit functions within an organization. Moving beyond traditional perceptions, this program equips internal audit professionals to effectively brand and market their department, transforming it into a highly valued, trusted advisor.
In a dynamic corporate environment, communicating the strategic value of internal audit and building robust relationships are no longer optional – they are critical for departmental influence and long-term success. This course emphasizes the shift from a "police" mentality to one of collaborative partnership, fostering transparency and understanding across all levels.
Upon completion, you will be able to:
This course will provide practical tools and insights to elevate your department's profile, ensuring its critical contributions are recognized and sought after.
Internationally-Recognized Speaker on Internal Audit, IT Audit and People-Centric Skills
Danny M. Goldberg is the Founder of GoldSRD (www.GoldSRD.com), a leading provider of Staff Augmentation, Executive Recruiting and Professional Development services. Danny is a well-known speaker on internal auditing and People-Centric Skills, co-authoring and coining the term People-Centric Skills: Communication and Interpersonal Skills for Internal Auditors, via Wiley Publications. This is the first book published specifically to address the wide-ranging topic of communication skills for internal auditors. It has been offered through the IIA and ISACA bookstores since July 2015 and has sold over 4,000 copies. People-Centric Skills, 2nd Edition, the follow-up to this critically acclaimed book is due out in July 2020. Danny has over 22 years of professional experience, including five years leading/building internal audit functions. Danny was named as one of the Fort Worth Business Press 40 Under 40 for 2014. He is a thought-leader in the profession, recognized through his numerous articles in trade magazines and consistent rating as a top speaker in the industry. Mr. Goldberg is also accredited as the Professional Commentator of the Bureau of National Affairs - Internal Audit: Fundamental Principles and Best Practices (Professional Commentator). This book was authored by renowned audit scholars Curtis C. Verschoor and Mort A. Dittenhofer – co-author of Sawyer’s Internal Auditing. Mr. Goldberg is an active member of the Institute for Internal Auditors, both at a local and national level. Leadership roles include: • Current IIA Dallas Chapter Board Member and Programs Committee Co-Chair • Former IIA Fort Worth Chapter Board Member and Programs Committee Co-Chair • Former Member of the IIA North America Learning Committee (2015) • Former Volunteer Chairman of the American Lung Association (2014) • Former Audit Committee Chairman/Director at numerous religious organizations
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
