Implement and Build Consistent Marketing in Your Firm.
Each episode of this fast-paced, micro-learning video course gives you a specific system you can implement immediately to build the consistent marketing momentum you need to get new client prospects coming to you in a consistent, predictable way.
It's comprised of 13 concise and actionable mini-lessons that build one upon the other so that you walk away with a powerful yet flexible customized marketing program for your accounting firm that you can implement immediately.
Here's just a taste of what you'll learn in this high-impact video series:
• How to use your skills as a technical professional to build a sustainable, productive marketing system that brings in a steady stream of new client prospects • Learn exactly what the purpose of your marketing is (and what it isn't) and the very specific result your marketing should accomplish for you to truly be successful • How to use proven formulas to make your marketing so strong that your potential clients will sell themselves on your accounting services • The three Ps you already have to to create a strong marketing message that will easily attract your ideal clients • The 7-step proactive marketing strategy that removes confusion over what you should be doing to market your services effectively and instead gives you a simple road map for maximum return on your efforts • How to assure that no matter busy you are as an accounting professional, you will have the time to do proactive marketing to win new clients
For most accounting firms, marketing is an infrequent event. But in a relationship-based profession, such as accountancy, to get consistent results, marketing needs to be focused on high-probability efforts coupled with high-consistency actions.
Marketing Momentum makes it easy for you to tap into the proven marketing tips, techniques, tactics, and templates that are working for the most successful accounting firms around the world. Now you can finally get on the road to a consistent stream of new clients in the least amount of time.
In the last 5 years Martin has: 1. Authored 9 books including Passport to Partnership, content from which has been adopted into the curriculum of AAT Level 3 courses, and taught in selected UK colleges and US CPA Societies. 2. Spoken to audiences from over 40 nations on 4 continents. 3. Been retained by Accountingweb as a judge of their prestigious practice excellence awards for three years in a row. 4. Created several trademarked items of intellectual property including the ACCOUNTS™ system and ‘Martin’s Relationship Pricing™’ Model 5. Written for several professional publications including AccountingToday, AccountingWeb, CPA Practice Advisor and Chartered One. 6. Sat on many international expert panels and guested on professional podcasts in the US, UK, and Australia.
Provincial regulators of CPAs in Canada do not require that independent providers of CPD be approved to offer courses. Instead, individual CPAs are responsible for assessing whether a CPD activity meets their requirements, and may take activities from any source provided those requirements are met.
Every course offered on LearnFormula is delivered by a qualified subject matter expert or learning organization, and advances learning objectives that are relevant to the responsibilities or professional competencies of Canadian CPAs. All activities on LearnFormula are quantifiable in terms of hours, and are also verifiable, in that users receive documented evidence of their attendance via a certificate of completion after finishing a course (and this certificate is stored by LearnFormula indefinitely). Nearly 100,000 Canadian CPAs successfully satisfy their CPD requirements via LearnFormula on an annual basis.
